About this role
Department: Marketing and Communication
Work Arrangement: Remote
Job Type: Independent Contractor, Full Time
Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference)
Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills
About Pearl TalentPearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.
Hear why we exist, what we believe in, and who we're building for: WATCH HERE
Why Work with Us?At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.
Role OverviewThe Copywriter crafts persuasive, conversion-focused copy across marketing and sales channels, with a strong emphasis on short-form, high-impact messaging. This role supports customer acquisition and revenue growth through clear value propositions, compelling calls-to-action, and consistent brand voice across digital touchpoints.
You will own copy projects across ads, landing pages, emails, and product messaging, collaborating closely with marketers and designers to translate strategy into words that perform. This role is ideal for writers who balance creativity with conversion thinking and thrive in performance-driven environments.
Your ImpactYour copy directly influences clicks, conversions, and revenue. By improving ad engagement, landing page performance, and email effectiveness, you help lower acquisition costs and maximize ROI. Your messaging strengthens brand differentiation and creates meaningful connections with target audiences.
Core ResponsibilitiesAdvertising Copy & Paid Media — 30%Write high-converting ad copy for paid platforms across formatsDevelop multiple ad variations for structured A/B testingCraft compelling headlines, hooks, and calls-to-actionAlign ad messaging with landing page intent and funnel stageOptimize copy based on performance insights and platform best practicesLanding Pages & Conversion Copy — 25%Write conversion-focused landing and sales page copyDevelop clear value propositions, headlines, and benefit-driven sectionsCreate CTAs that motivate action and reduce frictionSupport testing initiatives to improve conversion ratesCollaborate with designers to ensure copy and visuals work togetherEmail Marketing & Sequences — 20%Write promotional emails, announcements, and lifecycle sequencesDevelop subject lines and body copy optimized for opens and clicksCreate segmented messaging for different audiences and funnel stagesBalance promotional messaging with value-driven contentIterate on email copy based on engagement and conversion dataProduct Copy & E-commerce — 10%Write product descriptions highlighting benefits, use cases, and valueDevelop positioning statements, taglines, and product messagingSupport upsell, cross-sell, and launch copy initiativesEnsure clarity and expectation-setting to support conversion qualityBrand Messaging & Voice Development — 10%Maintain consistent brand voice across channelsCreate brand messaging frameworks and positioning statementsWrite website copy and foundational brand contentAdapt tone and messaging for different audiences and platformsEditing, Optimization & Collaboration — 5%Edit and refine copy for clarity, tone, and conversion focusOptimize existing copy based on performance dataCollaborate with marketers, designers, and stakeholders on messagingStay current on copywriting, conversion, and persuasion best practicesRequirements
Must-Haves (Required)1–2+ years of professional copywriting experience focused on conversion-driven workStrong portfolio demonstrating persuasive, results-oriented copyExcellent command of written English with attention to detailUnderstanding of persuasion principles and conversion-focused frameworksAbility to write concise, compelling short-form copyComfort iterating copy based on performance data and feedbackProven ability to work independently in a remote environmentNice-to-Haves (Preferred)Experience writing for B2B SaaS, e-commerce, DTC, or fintech brandsAgency or multi-client copywriting backgroundExperience with long-form sales pages, VSLs, or UX copyFamiliarity with A/B testing and conversion rate optimization principlesExposure to SEO fundamentals or funnel-based copywriting Tools ProficiencyMust-Haves (Required)Writing tools (Google Docs, Microsoft Word)Grammar and editing tools (e.g., Grammarly)Communication tools (Gmail/Outlook, Slack, Zoom)Basic understanding of conversion and engagement metricsNice-to-Haves (Preferred)AI-assisted writing tools (with strong editorial judgment)Landing page and email platformsA/B testing and heat-mapping toolsCMS platforms and basic SEO toolsProject management and collaboration tools (Notion, Asana, ClickUp)Benefits
Competitive Salary: Based on experience and skillsRemote Work: Fully remote — work from anywhereGenerous PTO: In accordance with company policyDirect Mentorship: Access to global industry leadersLearning & Development: Continuous growth resourcesGlobal Networking: Work with international teamsHealth Coverage (Philippines only): HMO after 3 months (full-time)
Our Recruitment Process Application Skills Assessment Initial Screening Top-grading Interview Client Matching Job Offer Onboarding
Ready to Join Pearl Talent?Build a long-term remote career crafting copy that drives real business results. Join Pearl Talent and work where your words create impact, growth, and opportunity.