About this role
We are seeking a strategic Email Marketing Copywriter with strong DTC retention experience to drive lifecycle marketing initiatives. This role is responsible for crafting high-performing campaigns and automated flows that increase engagement, retention, and customer lifetime value.
Key ResponsibilitiesCampaign Development Write compelling email campaigns for product launches and promotions. Align messaging with seasonal and campaign strategies. Develop strong subject lines and conversion-focused CTAs. Lifecycle Automation Build and optimize automated flows, including abandoned cart, browse abandonment, and post-purchase sequences. Segment audiences for personalized messaging. Improve repeat purchase rates and overall customer lifetime value. Performance Monitoring Track open rates, click-through rates, and revenue attribution. Optimize campaigns based on performance data and insights. Collaborate with design and marketing teams to ensure cohesive execution.
Requirements
Proven experience writing for e-commerce brands. Strong understanding of Klaviyo or similar email marketing platforms. Ability to balance brand voice with conversion performance. Experience in apparel or lifestyle sectors preferred.