About this role
Own how the brand shows up and sells across social-first commerce platforms — building the merchandising strategy, team, and experimentation engine that transforms TikTok Shop, Meta Shops, and Shopify into high-converting, brand-elevating revenue channels.
This leader will operate at the intersection of merchandising, growth, analytics, and culture — balancing instinct and data to drive measurable impact across every social commerce touchpoint.
Key Outcomes & Performance ExpectationsSuccess in this role will be measured against the following outcomes:
1. Social Commerce Revenue Growth Own and scale revenue across TikTok Shop, Meta Shops, and Shopify social extensions Establish channel-level revenue targets within 30 days Deliver a defined 12-month revenue growth plan aligned with eCommerce leadership 2. Shopify Conversion & Revenue PerformanceDrive measurable improvements across core DTC metrics by end of year:
Revenue Per Visitor (RPV) improvement Conversion Rate (CVR) lift Average Order Value (AOV) growth Cart-to-checkout optimization 3. Structured A/B Testing ProgramBuild and run a disciplined experimentation engine across social commerce and site merchandising:
Launch 2–4 tests per month 100% documented learnings and next actions 20–30% statistically significant win rate 4. Team Leadership & Development Establish KPIs and performance goals for all direct reports within 60 days Build a high-performing merchandising team with clear ownership and growth paths Maintain strong team engagement and satisfaction 5. Cross-Functional Alignment Deliver a merchandising roadmap within 90 days Implement a prioritization framework adopted by Growth and Marketing Ensure majority of initiatives are directly tied to company strategy 6. TikTok Shop Channel Ownership Scale TikTok Shop as a primary revenue driver Define GMV and conversion benchmarks at hire Expand creator affiliate SKU coverage Establish clear baseline performance and growth trajectory 7. Assortment & Bundle Strategy Launch new bundles and drops quarterly Increase bundle attach rate Improve repeat purchase behavior through smart merchandising strategy Requirements
Merchandising Instinct Backed by DataStrong intuition for what converts — validated through disciplined testing, reporting, and iteration.
Social Commerce FluencyDeep, hands-on experience with:
TikTok Shop Seller Center Meta Commerce Manager Shopify Plus This role requires optimization from day one — not tool onboarding.
Analytical StrengthComfortable working within BI tools (e.g., Looker, Daasity, or similar). Able to build dashboards, extract insights, and turn data into decisions.
People LeadershipBuilds accountable, high-performing teams without micromanagement. Develops talent and sets clear expectations.
Operational Speed & PrecisionMoves quickly without sacrificing execution quality. Launches are clean, details are tight, and promotions execute seamlessly.
Cross-Functional InfluenceEarns trust with Growth, Creative, Operations, and Finance partners. Aligns stakeholders without friction.
Trend & Platform AwarenessDeep understanding of emerging social commerce trends — especially TikTok — and ability to act ahead of the curve.
Cultural Expectations
This leader must embody a builder’s mindset:
Proactive Problem Solver Identifies performance gaps early, forms hypotheses, and launches solutions without waiting for direction.
Hands-On Mentality Willing to jump into the details when needed — whether writing product copy, QA’ing a launch, or pulling reports.
High Standards Takes pride in how the brand appears across every digital surface — from product tiles to bundles to promotional assets.