About this role
Job Title: Conversion Rate Optimization (CRO) Specialist
Job Type: Fractional / Remote
Work Hours: PST
Job Overview
We’re helping our client find a Conversion Rate Optimization (CRO) Specialist to improve website performance across the e-commerce funnel. This role requires a highly data-driven professional capable of auditing site performance, identifying friction points, and implementing structured tests to increase conversion rates and average order value (AOV).
Responsibilities
Conduct comprehensive e-commerce funnel auditsAnalyze user behavior using heatmaps and analytics toolsIdentify barriers to purchase and conversion drop-offsDevelop and execute structured A/B testing frameworksOptimize product pages, landing pages, and checkout flowsDesign bundling, upsell, and cross-sell strategies to increase AOVTrack, measure, and report on performance improvementsPresent insights and continuously refine testing hypothesesRequirements
5+ years of CRO experience with measurable results Proven success optimizing Shopify-based ecommerce stores Strong analytical skills and familiarity with analytics platformsExperience in DTC apparel preferred