About this role
In this role you will:
• Execute flawlessly on marketing attribution products to build analytic insights that shape marketing strategy. • Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact. • Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals. • Evangelize attribution methodologies and experimentation best practices across the organization. • Run monthly marketing performance assessments and “what if” scenarios. • Build consensus and influence senior stakeholders to gain confidence in methodology and drive towards a solution. • Ensure attribution products are scalable, accurate, and actionable across digital and offline channels. • Participate in special projects and perform other duties as assigned.
What it takes:
• Minimum of eight years of related work experience with five years in advanced marketing optimization • Undergraduate degree or equivalent combination of training and experience.
The ideal candidate will have:
• Deep understanding of digital marketing ecosystems, including channels, platforms and measurement strategies. • Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) and A/B testing or causal inference frameworks. • Strong technical fluency in data, analytics, and modeling concepts; ability to collaborate effectively with data scientists and engineers. • Exceptional communication and stakeholder management skills.
Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.