About this role
Welcome to Glide!Glide is building the AI operating system for community banks and credit unions. Our white-label platform helps financial institutions launch digital account opening, loan origination, and AI-powered back-office tools that feel as seamless as the best consumer fintech products.
We've raised $20M from world-class investors like Pear VC, Acrew Capital, and the founders of Robinhood and Plaid. Our product has grown from 0 to dozens of multi-billion dollar financial institutions in <2 years, we've 4x'ed revenue since launching, and currently serve millions of end users across the country.
We are reimagining the banking experience from the ground up, and we are looking for a growth leader who can turn that story into unstoppable demand.
The Opportunity
As Glide’s Head of Product Marketing and Content, you will own the strategy, execution, and measurement of everything related to brand, content, and growth. This is a highly visible, high-leverage role that sits across product, sales, and leadership. You will be responsible for building Glide’s narrative in the market, driving qualified pipeline, and establishing Glide as the category leader in AI-powered banking software.
This is not a “manage an agency and send reports” job. It is a hands-on, creative, experiments-first role where you will test, ship, iterate, and turn Glide’s rapid product momentum into fuel for growth.
What You’ll Do
Own Content and Thought LeadershipBuild a content engine across LinkedIn, email, webinars, videos, and long-form writing
Create educational, insight-driven content that resonates with credit union and bank executives
Partner with product to turn new feature releases into sharp narratives, screenshots, demos, and stories
Develop a repeatable system for product launch content, customer spotlights, and category education
Turn our Website into a Growth MachineDefine the messaging hierarchy, value props, and conversion paths across the website
Publish blogs, case studies, customer stories, and product deep dives
Build and own SEO, landing pages, and gated content strategy
Ensure the site always reflects what is happening in product and sales, not a “last updated 6 months ago” brand site
Build Glide’s Physical and IRL PresencePlan and run sponsored events, customer councils, trade shows, and dinners
Turn every IRL moment into content: video clips, interviews, photos, recaps, social posts
Own merch, swag, and brand expression across touchpoints, from conferences to customer onboarding kits
Drive Pipeline With SalesPartner with sales leadership to define ICP, segmentation, nurture paths, and outbound campaigns
Own marketing-sourced pipeline goals and attribution models
Build early lifecycle programs across awareness, evaluation, and expansion
Lay the Foundation for ScaleDefine Glide’s brand positioning and narrative in the market
Stand up core marketing systems: CRM, attribution, email automation, analytics, etc
Build and manage a small, high-leverage team and select freelancers or agencies as needed
You’ll Be a Great Fit If You:Have 5+ years of B2B SaaS marketing experience, ideally in fintech, vertical SaaS, or enterprise software
Have owned both strategy and execution, not just one or the other
Are exceptional at turning complex product ideas into simple, compelling storytelling
Know how to drive pipeline with content, not just brand awareness
Have built or redesigned a startup website or brand, not just maintained one
Think like a founder: resourceful, experimental, fast, unblocked by constraints
Are energized by working directly with product, sales, founders, and customers
Want to build the category leader in modern banking software, not just “do marketing”
What will make you stand out as a candidate:
AI experience: Exposure to AI-powered automation, decisioning, or workflow tooling.
Built content from zero: You’ve gone from no content engine to a repeatable system that drives real pipeline.
Eye for design: Experience collaborating with design teams to develop high-quality, visually compelling collateral.
Clear product storytelling: You can turn complex tech into simple, compelling narratives that make people want to buy.
Hands-on builder: You move fast, experiment, and own both strategy and execution.
And finally, a brief overview of Glide’s benefits package:❤️ Wellbeing Credits (for US employees)
Besides stellar health, dental, and vision insurance, we offer a $100 monthly health and wellness stipend to help you stay active and healthy!
🥗 Lunch on us (for US employees)
We’re huge foodies, so every member of the Glide team received a $100 weekly stipend for lunch or groceries. No one goes hungry around here :)
🌴 Unlimited PTO and Sick Days
We trust our team to balance their responsibilities and well-being, so our unlimited PTO and sick day policy empowers everyone to take the time they need without unnecessary red tape.
💼 Hybrid Working Environment
We’re an actively expanding team, and in our Madison Square Park headquarters and are excited to grow an engaging in-office culture. Our NYC-based team members will join us in the office three days a week to help make that vision a reality.