About this role
The
Senior Director, Marketing Technology (MarTech) is responsible for building and operating ServiceNow’s global Marketing Technology ecosystem as a strategic growth platform—powering buying-group engagement, lifecycle orchestration, and AI-enabled marketing at scale.
This role owns the MarTech operating system: defining how platforms, data, workflows, and AI agents work together to enable consistent, compliant, and high-performing marketing execution across regions and teams. The Senior Director leads platform strategy, governance, and enablement while partnering closely with Digital Experience, Activation, Data & Analytics, IT, and Integrated Marketing.
This is a senior leadership role requiring deep technical fluency, strong product thinking, and the ability to operate at the intersection of architecture, governance, and business outcomes
Key Responsibilities
MarTech Strategy & Architecture
Define and own the enterprise MarTech architecture, including marketing automation, CDP, identity, orchestration, analytics, and AI enablement layers.Translate GTM and Buying Group strategy into system behavior: orchestration logic, data flows, decisioning rules, and activation patterns.Maintain a multi-year MarTech roadmap aligned to business priorities, platform evolution, and AI capability maturity.Platform Operations & Enablement
Lead day-to-day operations of core MarTech platforms (e.g., automation, CDP, journey orchestration, CMS/CCMS integrations).Establish operational rigor: intake models, SLAs, release management, platform health metrics, and incident management.Build enablement programs that ensure marketers, pods, and partners can self-serve effectively within governed guardrails.AI, Automation & Agent Operations
Operationalize AI and agent-based workflows across marketing use cases (e.g., journey optimization, content generation, testing, targeting).Define “human-in-the-loop” accountability for all AI systems to ensure quality, brand safety, and regulatory compliance.Partner with Data, Engineering, and IT to scale agent orchestration responsibly across the MarTech stack.Governance, Privacy & Compliance
Own MarTech governance across data privacy, consent management, AI governance, and brand safety.Ensure compliance with global regulations (GDPR, CCPA, emerging AI regulations) across all marketing platforms and workflows.Establish clear standards for data usage, integrations, vendor access, and third-party activation.Cross-Functional Leadership & PartnershipPartner with Digital Experience and Activation leaders to ensure MarTech enables end-to-end journeys across owned and paid channels.Collaborate with Data & Analytics to ensure clean signal capture, identity resolution, measurement, and closed-loop optimization.Act as the senior MarTech counterpart to IT/DT on architecture decisions, integrations, security, and scalability.Key Outcomes & Deliverables
A scalable, AI-enabled MarTech operating system aligned to Buying Groups and lifecycle engagementClear platform ownership, governance models, and decision rights across Marketing and ITImproved speed-to-market for campaigns and journeys without sacrificing compliance or qualityIncreased adoption and measurable value realization from MarTech investmentsA future-ready foundation for agentic marketing and real-time orchestration Required Qualifications
Experience & Expertise
12+ years of experience in MarTech, digital platforms, or marketing systems leadershipProven ownership of large-scale MarTech ecosystems (automation, CDP, identity, orchestration, analytics)Strong understanding of B2B GTM models, Buying Groups, lifecycle marketing, and account-based strategiesDemonstrated experience operationalizing AI and automation in production marketing environmentsTechnical & Strategic Skills
Deep fluency in MarTech architecture, data flows, and integration patternsProduct-oriented mindset: roadmaps, backlogs, adoption metrics, and value measurementStrong governance instincts across privacy, AI risk, and brand safetyAbility to balance enterprise standards with speed and flexibility for execution teamsLeadership Competencies
Executive presence and the ability to influence across senior stakeholdersComfort operating in ambiguity and leading through transformationStrong people leadership with experience building and scaling platform teamsClear communicator who can translate complex technical systems into business outcome Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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