About this role
Marketing Technology Strategy & Architecture
Own the vision and roadmap for Visa Marketing's technology stackLead martech consolidation initiatives targeting stack reduction and annual savingsDesign unified data architecture integrating CDP, CRM, marketing automation, and analyticsplatformsEvaluate and integrate AI-native platforms—distinguishing genuine capabilities from marketing hypeAI Transformation Partnership
Partner with leadership to execute Visa Marketing's AI transformation agendaDeliver technical infrastructure for AI pilots across Insights & Analytics, Content Generation, and Marketing ServicesArchitect agentic workflows for autonomous campaign optimization and real-time personalizationBuild technical expertise that provides credibility for AI investment proposalsFirst-Party Data Platform Development
Lead architecture and implementation of unified first-party data strategyDesign privacy-compliant data infrastructure across global markets with varying regulatory requirements (GDPR, CCPA)Build marketing data clean room capabilities for secure partner collaborationCreate data-enriched AI optimization frameworks that demonstrate ROI vs. content-only approachesDigital Production & Delivery Excellence
Improve technical delivery for B2B Marketing, Marketing Services, and client enablement programsBuild scalable digital production capabilities serving both internal marketers and external clientsDesign solutions with 'Client Zero' mindset—internal capabilities that become monetizable productsEstablish quality standards and execution judgment across technical deliveryVendor & Partner Accountability
Hold technology partners and agencies accountable for deliveryEvaluate whether partners are creating real value or generating complexity to justify feesStructure SOWs, SLAs, and governance frameworks that create genuine accountabilityProvide technical credibility that strengthens stakeholder relationships Basic Qualifications
12 or more years of work experience with a bachelor’s Degree or at least 10 years of experience with an Advanced degree (e.g. Masters/ MBA/JD/MD) or at least 8 years of work experience with a PhDPreferred Qualifications
15 or more years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD, PhD) Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for this position is 258,100.00 to 451,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.