About this role
CRM Audience Lead at The Knot Worldwide. Location: Barcelona, Catalonia, Spain. Role: defining audiences, architecting frameworks, leading activation Requirements: 5+ years in CRM/audience strategy or lifecycle marketing; deep experience with segmentation, data activation, Salesforce ecosystems; SQL knowledge; strong cross-functional leadership and governance experience. Category: Marketing Seniority: Senior Level Tools: Salesforce Marketing Cloud, Salesforce Data Cloud, Segment, Snowflake, SQL Commitment: Full Time Workplace: Hybrid Languages: English