About this role
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client is building a new standard in oral care, focused on rebuilding, remineralizing, and promoting d long-term health. They're not chasing trends. They're building belief. Community is central to that mission.
We’re looking for a Senior Head of Community who can transform our clients' audience into a movement — someone who deeply understands brand narrative, reputation management, and how to elevate positioning through intentional messaging and engagement.
This is a senior leadership role for someone who has built communities at scale and knows how to refine — and when necessary, completely clean up — brand messaging.
Role Overview
The Senior Head of Community will own the strategy, structure, and growth of our clients' community ecosystem across social, email, ambassadors, customer groups, and owned channels.
You will shape how people experience the brand beyond transactions — building trust, advocacy, and long-term loyalty.
This role requires both strategic brand thinking and hands-on leadership. You must be comfortable stepping in to refine positioning, clarify messaging, and course-correct when needed.
What You’ll Own
1. Community Strategy & Growth
Design and execute a comprehensive community strategy across platformsBuild engaged customer ecosystems (private groups, ambassador programs, etc.)Develop systems that turn customers into advocatesIncrease retention, LTV, and brand affinity through community touchpoints2. Brand Messaging & Narrative Elevation
Refine and elevate our clients' brand messaging across community channelsIdentify inconsistencies or dilution in messaging and correct themDevelop frameworks that unify voice across teamsTranslate complex product science into empowering, community-first languageLead brand clean-up initiatives when messaging needs to be repositioned3. Reputation & Trust Management
Monitor community sentiment and proactively address friction pointsCreate escalation processes for brand concerns or misunderstandingsBuild transparent communication systems that increase trustShape how the brand responds in moments of tension or feedback4. Ambassador & Advocacy Programs
Design and scale structured ambassador programsIdentify power users and elevate them into brand championsCreate feedback loops between community and product teamsDevelop referral and advocacy initiatives tied to measurable growth5. Team & Systems Leadership
Build and manage the community teamEstablish SOPs for engagement, moderation, messaging, and reportingCollaborate closely with Social, Paid Media, CX, and ProductImplement reporting dashboards tied to retention and brand sentiment
Requirements
5+ years in community leadership roles (DTC or consumer brand preferred)Proven experience scaling engaged communities, not just growing followersStrong brand strategist with a sharp instinct for positioning and toneExperience cleaning up, refining, or repositioning brand messagingComfortable navigating brand pivots and leading narrative transitionsDeep understanding of loyalty, retention, and customer psychologyHighly organized, strategic, and systems-oriented
Bonus if you:
Have experience in health, wellness, or education-based brandsHave led ambassador or referral programsHave worked directly with founders during brand evolution phases
What Success Looks Like
A loyal, engaged community that actively advocates for our clientClear, consistent brand messaging across all community touchpointsIncreased retention, LTV, and referral-driven revenueA structured ambassador engine generating organic growthStrong brand sentiment and high trust within the audience
Why This Role Matters
Our client isn’t just selling products — they’re building belief around a new approach to oral health. Community is the bridge between awareness and trust.This is an opportunity to shape how a category-defining brand is experienced at scale
Benefits
Join a lean, 9-figure company at a pivotal scaling moment.Direct access to founders and full collaboration with creative direction. Reporting direct to Founder / CMOOpportunity to shape brands in sports and youth culture.Work remotely with US overlap hours!Compensation negotiable for the right fit 100k+ (based on experience)!