About this role
Fractional Social Media ManagerJob Type: Part-Time, Mon-Fri (PST Hours)
Role OverviewWe’re looking for a Fractional Social Media Manager to own and execute our social media strategy, strengthen brand credibility, and drive meaningful engagement across key platforms.
This is a strategic and hands-on role for someone who understands how to build trust in healthcare-related industries, create educational yet engaging content, and grow a brand presence with purpose. You’ll operate with a high level of autonomy while collaborating closely with internal stakeholders to ensure accuracy, compliance, and consistency.
If you thrive in regulated or trust-sensitive industries and know how to translate complex topics into clear, compelling content — we’d love to hear from you.
What You’ll DoDevelop and execute a comprehensive social media strategy aligned with brand, growth, and trust-building goals Manage day-to-day posting, scheduling, and optimization across platforms (Instagram, Facebook, LinkedIn, X/Twitter) Create and curate high-quality content, including: Educational posts Patient-focused storytelling Brand campaigns Collaborate with internal stakeholders to ensure medical accuracy, compliance, and brand consistency Monitor performance metrics and optimize content based on engagement, growth, and audience insights Stay current on social media trends, platform updates, and best practices — particularly within healthcare and medical tourismRequirements
5+ years of hands-on social media management experience Strong portfolio showcasing social media accounts, campaigns, or brands managed (healthcare, wellness, or service brands preferred) Fluent English with excellent written communication skills Proven ability to manage social media independently with minimal oversight Strong understanding of content strategy, audience growth, and engagement analytics Experience working in regulated or trust-sensitive industries is a plus
Nice to HaveExperience in healthcare, wellness, or medical tourism Familiarity with social media scheduling and analytics tools Ability to translate complex or technical topics into clear, engaging, audience-friendly content