About this role
We are seeking a results-driven TikTok Shop Affiliate Growth Manager to lead the recruitment, activation, and scaling of TikTok Shop affiliates for a fast-growing shapewear brand.
This role is focused on building and managing a high-performing affiliate ecosystem inside TikTok Shop. You will source, onboard, activate, and scale creators at volume while building systems that reduce back-and-forth and enable operational efficiency.
This is not a general influencer marketing role. Success in this position requires hands-on TikTok Shop experience and a deep understanding of affiliate-led growth mechanics.
Key Responsibilities
Affiliate Recruitment & Expansion
Identify, recruit, and onboard high-potential TikTok Shop affiliates Scale the number of active affiliates across relevant niches (fashion, bodywear, lifestyle, etc.) Develop repeatable outreach strategies to consistently grow affiliate volume Evaluate creator performance metrics prior to onboarding
Affiliate Activation & Ongoing Management
Ensure affiliates are fully and correctly onboarded within TikTok Shop Guide creators on product selection, positioning, and affiliate linking Maintain consistent communication to drive ongoing content output Reduce friction in product fitting, sizing, and communication loops Manage the full affiliate lifecycle from recruitment through performance scaling
Scaling & Performance Optimization
Monitor key affiliate performance metrics (GMV, CTR, conversion rate, content output) Identify top-performing affiliates and scale them through structured collaboration Re-engage underperforming affiliates with clear, data-backed action plans Build systems to efficiently manage high volumes of affiliates Create tracking dashboards and performance reports
Product Education & Fit Communication
Given the complexity of shapewear fit and sizing:
Create clear product education materials for affiliates Standardize sizing and fit messaging to reduce repetitive questions Develop FAQs and guidance documents for creators Work closely with internal teams to improve product clarity and communication
Operational Systems & Workflow Optimization
Build and maintain structured affiliate databases Develop outreach templates, SOPs, and onboarding documentation Improve internal workflows to support affiliate scale Identify automation opportunities to streamline affiliate management
What Success Looks Like
Significant growth in active TikTok Shop affiliates Increased affiliate-driven GMV Reduced communication friction around fit and product questions Clear, repeatable systems for managing affiliate volume A scalable and predictable affiliate pipeline
Requirements
2+ years of hands-on experience with TikTok Shop (affiliate or creator management) Proven experience recruiting and managing influencers or affiliates Strong understanding of the TikTok Shop ecosystem Experience working with e-commerce or product-based brands Data-driven mindset with performance tracking experience Strong communication and organizational skills
Preferred Qualifications
Experience scaling large affiliate programs (50–300+ affiliates) Background in fashion, shapewear, or apparel Familiarity with affiliate tracking dashboards and reporting Experience building or improving SOPs and operational workflows