About this role
We are seeking a Fractional Growth Marketer (Google Ads) to own and scale our paid search acquisition efforts. This role is ideal for a hands-on growth marketer who has built Google Ads accounts from the ground up, launched and optimized high-performing campaigns, and successfully acquired customers in the U.S. market.
You will be responsible for driving measurable growth through strategy, execution, and continuous optimization, working closely with leadership and cross-functional teams.
Responsibilities
Build and structure Google Ads accounts from scratch, including campaign architecture, keyword strategy, and conversion tracking Launch, manage, and optimize Search, Performance Max, Display, and YouTube campaigns Develop acquisition strategies focused on U.S.-based audiences and aligned with business objectives Continuously test and optimize ad creatives, keywords, bidding strategies, and landing pages to improve ROAS and reduce CAC Monitor performance daily and identify opportunities for scaling and efficiency improvements Provide clear, data-driven insights and recommendations to stakeholders Collaborate with leadership, creative, and web teams to ensure consistent messaging and strong conversion paths Set up and maintain accurate tracking using Google Analytics, Google Tag Manager, and conversion pixels Deliver concise weekly and monthly performance reports with actionable insights
Requirements
5+ years of hands-on experience managing and scaling Google Ads accounts Proven experience building Google Ads accounts and campaigns from the ground up Demonstrated success acquiring customers in the U.S. market Strong understanding of performance marketing metrics, including CAC, ROAS, LTV, and conversion rates Fluent in English (written and verbal) Highly analytical, self-directed, and comfortable working in a fractional capacity Experience working with startups, DTC brands, or growth-stage companies
Nice to Have
Experience with eCommerce, SaaS, or lead-generation businesses Familiarity with CRO principles and landing page optimization Experience collaborating with fully remote and cross-functional teams