About this role
Job Type: Full-time Location: 100% Remote Timezone: US(PST)
The Role: Growth Lead
We’re hiring a hands-on Growth Lead to own paid acquisition across Meta and Google while driving performance creative strategy. This is not a passive “agency manager” role.
You will:
Build and optimize campaigns yourselfDevelop testing roadmapsBrief and shape high-converting creativeAnalyze performance deeply and make decisive callsYou are responsible for profitable customer acquisition and scalable growth.
What You’ll Own
1. Paid Media Execution (Meta + Google)
Plan and manage budgets across Meta and Google Structure accounts for efficient testing and scaleOwn retargeting + prospecting strategyLaunch and optimize campaigns daily/weeklyManage CAC, AOV, LTV: CAC targets2. Creative Strategy & Performance Briefing
Develop a structured creative testing roadmap (hooks, angles, formats)Write clear, conversion-focused creative briefs for designers/UGC creatorsPartner with the brand to ensure the performance creative still feels premiumAnalyze creative performance at a granular level (hook rate, hold rate, thumbstop, CVR)Systematically iterate winning concepts3. Testing & Experimentation
Design structured tests (offer tests, landing page tests, audience tests)Build a hypothesis-driven experimentation frameworkIdentify scalable winning patterns vs one-off winsContinuously improve blended efficiency4. Reporting & Insights
Own weekly and monthly growth reportingTrack channel-level and blended performanceIdentify leading indicators (CTR, CPC, CVR shifts)Translate data into clear strategic recommendations
What Success Looks Like
Predictable, scalable new customer acquisitionCAC within target guardrailsStrong creative testing velocityClear visibility into what drives incremental growth
Who You Are
5–8+ years in DTC media buyingDeep hands-on experience buying media on Meta and GoogleStrong creative intuition + analytical rigorObsessed with testing and iterationCan operate independently without a heavy structureUnderstands premium brand positioning (not just discount-driven growth)
Bonus Points
Experience scaling fashion/apparel brandsStrong understanding of the merchandising impact on paidExperience working with creators/UGC pipelines