About this role
We are building a global, category-defining lifestyle brand focused on elevating life with your dog across movement, sleep, supplements, and everyday essentials.
Our goal is to create a scalable organic attention engine powered by modern social platforms.
About the RoleFocus: High-Volume Organic Growth (TikTok & Instagram)
We are hiring a Viral Content Strategist to build and scale a network of high-performing TikTok and Instagram pages designed to capture massive organic reach.
Your job is to create and operate multiple theme-based content accounts that generate millions of views at scale.
This role is focused entirely on winning on modern social algorithms—where content quality and volume drive reach, not follower count.
Role OverviewYou will:
Create, operate, and scale 20+ TikTok and Instagram pages, each with a distinct theme, persona, or niche Post 2–3 times per day per page, optimized for maximum organic reach Identify winning formats and systematically scale them across multiple accounts
Your objective is simple: 👉 Build a scalable organic attention engine.
Core ResponsibilitiesAccount Creation & Management Launch and manage 20+ TikTok and Instagram accounts Develop a unique theme, angle, or persona for each page Ensure consistent, high-frequency daily posting Content Strategy & Execution Develop high-volume short-form video content optimized for organic reach Test multiple content angles including: Educational AI-generated Persona-based Product-focused Niche/breed-specific Identify winning formats and replicate them across multiple pages Examples of page types may include:
AI-powered dog education pages Persona-based dog owner accounts Product-category pages (e.g., beds, harnesses) AI-driven health & lifestyle content Breed-specific or lifestyle theme pages
Algorithm & Growth Optimization Deep understanding of how TikTok and Instagram distribute content Optimize for: Reach Retention Engagement Shareability Rapidly test formats and aggressively scale what works Focus on views and attention, not vanity follower metrics
Content Production & Coordination Coordinate with editors, AI tools, and creators to produce content at scale Maintain high posting velocity across all pages Continuously refine content based on performance data
You’re a Fit If You know how to generate viral content consistently You think in terms of reach, views, and attention You can operate at high volume without sacrificing quality You quickly identify and scale winning content formats You are obsessed with understanding how social algorithms work
What Success Looks Like 20+ active, consistently posting pages Millions of organic views generated consistently Repeatable viral content formats identified A scalable organic attention engine driving brand growth Requirements
Proven experience growing TikTok or Instagram accounts organically Strong understanding of short-form viral mechanics Ability to manage high-volume content output Deep understanding of algorithmic distribution and content testing Strong creative instincts and pattern recognition High-speed execution across multiple accounts simultaneously Experience with AI content tools is a strong advantage.