About this role
Full-Time | Direct Response | High-Impact Growth Role
About the Role
We are building a category-defining lifestyle brand in the pet space and are looking for a Performance Creative Strategist who understands that creative is the growth engine.
Your work will directly influence millions in paid media spend and materially impact revenue. You will collaborate closely with a Senior Creative Strategist and video editors to transform deep consumer insight into high-converting paid social creative.
This role is not about aesthetics. It’s about measurable performance.
Role Overview
Your responsibility is to understand what makes the customer act — and translate that into creative that scales.
You will:
Identify motivations, objections, and psychological triggers Develop structured creative concepts rooted in consumer psychology Own the full lifecycle of performance ideation — from research to execution Continuously iterate based on performance data
Core Responsibilities
Creative Strategy & Execution
Develop original performance-driven creative concepts Write high-converting hooks, scripts, angles, and detailed briefs for editors Generate new concepts consistently and iterate on winning angles Build creative around structured hypothesis testing
Consumer Research & Psychology
Conduct deep research into customer personas and emotional drivers Analyze reviews, comments, competitors, and market trends Identify objections and buying triggers Align creative to awareness stages and psychological frameworks
Platform & Performance Expertise
Deep understanding of Meta advertising ecosystem Familiarity with Meta’s Andromeda system and creative-driven scaling Build creatives optimized for algorithmic distribution and broad targeting Analyze performance data and refine strategy based on insights
Collaboration
Work directly with video editors to execute concepts to a high standard Collaborate closely with senior strategy leadership Move fast, iterate often, and respond to performance feedback
Requirements
Requirements
Proven experience developing performance creatives for Meta Strong understanding of consumer psychology and direct response marketing Ability to write high-converting hooks and scripts Experience with awareness stages, persona development, and structured creative testing Strong independent thinking and idea generation Ability to operate quickly in a performance-driven environment