About this role
About the Role: We’re looking for a hands-on Landing Page CRO Specialist to drive conversion rate growth for paid traffic. You will implement, test, and iterate on landing page changes quickly—without waiting on engineering—using a mix of A/B testing tools and direct front-end edits. This is a performance-focused role, not a design or branding role.
What You’ll Do:
Own conversion rate (CVR) performance for paid-traffic landing pages Build, launch, and analyze continuous A/B tests Personally implement test variants using: HTML, CSS, and JavaScript A/B testing platforms or client-side experimentation tools Optimize landing pages for: Page structure and hierarchy Above-the-fold layout and copy CTA placement, behavior, and interaction Load speed and perceived performance relevant to CVR Ensure strong ad → landing page message match Diagnose conversion friction using analytics, heatmaps, and session replays Maintain a clear experimentation roadmap with hypotheses and learnings Move fast with minimal reliance on internal engineering resources
Requirements
What You Have:
Hands-on experience improving CVR on paid-traffic landing pages Comfort writing and editing front-end code Strong understanding of how DOM changes, JavaScript execution, and page performance impact conversion and test validity Ability to implement and QA experiments end-to-end Hypothesis-driven thinking, not opinion-based decisions Obsession with details and iteration speed Technical Skills & Tools:
Strong working knowledge of: HTML / CSS JavaScript (DOM manipulation, event handling) Experience with: Client-side A/B testing tools (VWO, Convert, Optimizely, etc.) Webflow, Shopify, or custom CMS environments Familiarity with: Analytics tools (GA4, Mixpanel, Amplitude) Heatmapping/session replay tools (Hotjar, FullStory) Performance optimization (page speed, CLS, FCP) Debugging experiment conflicts Why This Role is Exciting: You’ll have the autonomy to move fast, implement your ideas directly, and see the impact of your work on revenue and performance. If you thrive in a results-driven, hands-on role, this is a perfect fit.