About this role
<p><strong>We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.</strong></p><br/><p><strong>Description</strong></p><p><p>BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2019 to customers in Greater China and employed 9,230 people as of the end of that year. For further information, please visit www.basf.com/cn/en </p> <p> </p> <p>Objectives</p> <p> </p> <ul> <li>To develop short, mid and long-term based field crop fungicides strategy, manage the portfolio pipeline, including LCM’s, to maximize product value to support BASF AP country strategy.</li> <li>To develop, lead, and implement new product launches.</li> <li>To develop yearly field crop fungicide brand campaigns & ASP plans to effectively achieve yearly budget and profit targets.</li> <li>Enhance/Increase BASF’s position in field crop fungicides.</li> <li>Support crop manager to develop and realize crop strategy and plan.</li> </ul> <p> </p> <p>Main Tasks</p> <p> </p> <ul> <li>Develop product strategies aligned with crop strategies, aimed at meeting needs of key farmers.</li> <li>Create and manage ASP (Advertising / Sales / Promotion) budget, create demand at farmer-level.</li> <li>Develop product and brand plans, guide/support sales team to implement product and brand campaigns relative to crop strategies to achieve short term financial targets and long-term strategic growth targets.</li> <li>Lead, develop and own 10 year forecast for own products, including identification and proposal of new ideas for LCM (Life-Cycle Management) projects.</li> <li>As the key country contact partner of the regional product manager, to share best practice and experience form local market.</li> </ul> <p> </p> <p>Requirements:</p> <p> </p> <ul> <li>Education: Bachelor’s degree or above. Agriculture or plant protection studies are not required but strongly suggested. </li> <li>Working Experience: 5 years in Marketing or Sales in the Agriculture. Crop/ product management background is preferred. </li> <li>Technical & Professional Knowledge: Working-level English speaking and writing is necessary. </li> </ul> </p>