About this role
<p><b>KEY RESPONSIBILITIES</b></p> <ul> <li>Develop, manage, and execute strong portfolio strategy (new launces, pillar products and animation of core catalogue) including defining the pricing strategy, promotional plans, marketing campaigns to meet brand goals and objectives.</li> <li>Own and implement all launches by developing innovative and highly creative 360 marketing plans rooted in consumer insights and O+O marketing trends to influence and nudge pros and consumers across the journey includes customer acquisition and retention KPIs.</li> <li>Manage A&P budget and drive efficiencies and innovation within the given budget to ensure marketing investments support brand strategy and ROI.</li> <li>To assist the marketing manager in improving product’s marketing campaigns, strategies or developing new products fit for the company.</li> <li>To inspire team members as a senior role.</li> <li>In-charge of Product Marketing & New Product Launches.</li> <li>To coordinate with sales, training, and e- commerce team on maximising brand penetration through launches and animations, while ensuring key brand campaigns are perfectly executed across different channels in offline and online.</li> <li>Ensure all counters have the necessary tools in a timely manner to meet sales objectives of new product launches.</li> <li>Communicate with relevant personnel to ensure that all parties are aware of what collateral is being delivered and when.</li> <li>Continue to develop and perfect the communication surrounding new launches and national events.</li> <li>To create the forecasts for all new products and samples and acquire approval from manager.</li> <li>Manage review of product performance vs. stock levels.</li> <li>Build actionable sampling strategy by SKU and by channels to support sampling activities.</li> <li>Provide pricing recommendations and rationale for new launches.</li> <li>Manage pricing queries and updates.</li> <li>Understand fully brand performance: sell-in vs sell-out and customers’ insight vs trend.</li> <li>Prepare monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management.</li> <li>Remain commercially aware by researching competitors with regards to new products and activity.</li> <li>Ensure all the product merchandising is in tip-top condition all the time especially during the launch month.</li> </ul> <p> </p> <p><b>REQUIREMENTS</b></p> <ul> <li>Minimum Degree/Diploma in any field Degree in Bachelor of Marketing related course.</li> <li>People skill, leadership skill, Negotiation skill, organized, highly self-motivated, able to take on new challenges/responsibilities, adaptable to fast moving business environment.</li> <li>Minimum 4-5 years & above of relevant working experience in beauty industry is required for this position.</li> <li>Good people skill & able to work across various departments.</li> <li>Good understanding of brand values.</li> <li>Strong analytical, logical, and mathematical skills with an eye for details.</li> <li>Meticulous, diligent, well-organized with good time-management abilities.</li> <li>Self-motivated with high level of initiative and sense of urgency.</li> <li>Strong written & verbal communication in English.</li> <li>Proficient in Microsoft applications, especially MS Excel and Powerpoint skills.</li> <li>Eye for beauty is a plus.</li> </ul>