Job Summary: The key role of the Brand Manager is to partner with the Executive Director of Marketing in developing and executing marketing programs for Clé de Peau Beauté to achieve brand objectives and maximize growth potential for the US market. Primary Duties & Responsibilities: <ul> <li>Support and contribute to the overall brand marketing plans and strategies, driving market share growth through category strategic plans, new launch planning and 360 program execution for the US Market.</li> <li>Act as key liaison with HQ in Japan to fulfill requests including monthly internal and competitive sales reporting, product development feedback, seasonal product and promotional orders, forecasts and other topics as needed.</li> <li>Leverage analytics and consumer insights to identify gaps and execute plans to grow the category. </li> <li>Lead category, pricing, and competitive analysis to identify best practices, trends, and opportunities. </li> <li>Contribute to the total effectiveness of the brand by offering business recommendations and creative ideas, communicating openly, and proactively solving problems.</li> <li>Coordinate commercial execution programs across the Integrated Marketing team, including Trade Marketing, Media, Communications, PR, Social, Creative and E-Commerce. </li> <li>Lead development of seasonal set programs. Create assortments, analyze COGs and value, and make recommendation for seasonal quantities.</li> <li>Manage sample ordering and inventory to support launches and core SKU’s.</li> <li>Manage sampling, GWP, visual merchandising and tester budgets, including reconciliation and submitting monthly forecast to Finance and S&OP teams.</li> <li>Manage assembly process ensuring development and accuracy of components and on time delivery. Communicate details (bill of materials) of promotional and finished good assembly needs to internal group. Issue seasonal allocation instructions to ensure on time delivery of marketing elements to counter. </li> <li>Coach, train, and mentor Marketing Coordinator.</li> <li>Gather qualitative feedback from the field to determine performance and impact of marketing programs. Incorporate findings with quantitative results to improve future programs. </li> <li>Leverage insights to optimize our marketing programs and generate ideas for future launches and marketing initiatives.</li> <li>Prepare reports and executive presentations for senior management.</li> </ul> Qualifications & Competencies: <ul> <li>5+ years marketing experience in beauty, retail, or luxury experience. </li> <li>Bachelor’s degree in marketing or related field required.</li> <li>Exceptional analytical skills and financial acumen.</li> <li>Master of execution. Meticulous organization, excellent communication and consistent follow-through are a necessity.</li> <li>Detail oriented with a strong sense of urgency and ability to manage deadlines with speed and accuracy.</li> <li>Must have strong leadership skills and ability to work with people from cross functional departments - dynamic, flexible, positive attitude.</li> <li>Embraces both big picture objectives and has impeccable follow through and time management skills.</li> <li>Organization and prioritization with a proven ability to multi-task and manage complexity.</li> <li>Strong oral, written, communication and presentation skills.</li> <li>Knowledge on current marketing trends, media industry news, competitive marketplace, and retail innovation.</li> <li>Proficient in Excel, Power Point, Word.</li> <li>NPD reporting experience a plus.</li> </ul> #LI-Hybrid #Nylaw Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Manager, Brand Marketing (Clé de Peau Beauté) (New York, NY, US) @ Shiseido

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