About this role
<p><span style=""><span><span style=""><a name="_Hlk529365576"><b><span style=""><span style="Arial', sans-serif">MAIN PURPOSE</span></span></b></a></span></span></span></p> <p> </p> <p><span style=""><span><span><span style=""><span style=""><span style="Arial', sans-serif">Shiseido Travel Retail is a fast-growing organization, focusing on distribution within Duty Free Zones (Airports, Downtown Stores, Air flights). It is part of the Shiseido Group, which holds more than 10 luxury and premium brands across the Perfume and Cosmetics categories (Shiseido, Cle de Peau, Nars, The Ginza Beaute, Anessa, Ipsa, Elixir, Laura Mercier, Drunk Elephant, Serge Lutens, Dolce & Gabbana and Designer Fragrances Brands).</span></span></span></span></span></span></p> <p> </p> <p style="text-align:justify"><span style=""><span><span><span style=""><span style=""><span style="Arial', sans-serif">Under the supervision of the Assistant Marketing Manager, the Senior Marketing Executive will actively participate in driving NARS’s brand growth in the Asia Pacific Travel Retail market by supporting the team on the roll-out of all trade initiatives, as well as business monitoring.</span></span></span></span></span></span></p> <p style="text-align:justify"> </p> <p style="text-align:justify"> </p> <p style="text-align:justify"><span style=""><span><span style=""><b><span style=""><span style="Arial', sans-serif">KEY RESPONSIBILITIES </span></span></b></span></span></span></p> <p> </p> <p style="margin-bottom:11.0px"><span style=""><span><span style=""><b><u><span style=""><span><span style="Arial', sans-serif">Operational Marketing & Trade Support</span></span></span></u></b></span></span></span></p> <p align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Involved in the planning & execution of trade activations to support new launches & brand’s key bets – including animations, events and digital campaigns – in accordance with brands’ guidelines:</span></span></span></span></span></p> <ul> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Support in-store animations roll-out from end to end, liaising with internal and external parties.</span></span></span></span></span></li> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Provide the Digital Marketing team with creative briefs to roll-out e-retailer digital initiatives (e.g., social media posts, homepage banners, shop-in-shop upgrade).</span></span></span></span></span></li> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Work closely with relevant stakeholders (e.g., Commercial, Visual Merchandising, Pricing teams) to ensure smooth roll-out of key launches both online and on-counter.</span></span></span></span></span></li> <li><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Responsible for planning & tracking of POSM usage based on trade plan & regions’ needs.</span></span></span></span></span></li> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Update Marketing calendars, Assortment files, and prepare seasonal Marketing Books for retailers’ presentation. </span></span></span></span></span></li> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Support the team in daily operations follow-up (e.g., stock fulfilment, quality issues, or any trade-related matter).</span></span></span></span></span></li> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Lead the development of brand collaterals (e.g., on-counter tools, brochures, gift boxes).</span></span></span></span></span></li> </ul> <p> </p> <p> </p> <p><span style=""><span><span style=""><b><u><span style=""><span style="Arial', sans-serif">Forecast Deliverable, Sales Monitoring & Reporting</span></span></u></b></span></span></span></p> <p> </p> <ul> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Support the forecasting process of Novelties, , Gift with Purchase (GWP) and samples with the right level of analysis/insights, in collaboration with Demand planning & Commercial teams.</span></span></span></span></span></li> <li style="text-align:justify"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Ensure sufficient allocations of novelties forecasts for all regions.</span></span></span></span></span></li> <li style="text-align:justify"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Tracking of promotions implementation.</span></span></span></span></span></li> <li style="text-align:justify"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Responsible for monthly business monitoring (analysis of sell-in and sell-out by region, brand lines, customers and top SKUs) & reporting to Brand teams/Headquarter.</span></span></span></span></span></li> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Keep abreast of competitors activities & consumer trends in the Asia regions.</span></span></span></span></span></li> </ul> <p> </p> <p> </p> <p><span style=""><span><span style=""><b><u><span style=""><span style="Arial', sans-serif">Other Administrative Support</span></span></u></b></span></span></span></p> <p align="left" class="Dates" style="text-align:left"> </p> <ul> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Maintenance of master data files, product samples ordering, raising of purchase requisitions and any other administrative duties assigned from time to time. </span></span></span></span></span></li> <li align="left" class="Dates" style="text-align:left"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Support the team on monthly meetings / presentations. </span></span></span></span></span></li> </ul> <p> </p> <p> </p> <p> </p> <p> </p> <p><span style=""><span><span style=""><b><span style=""><span style="Arial', sans-serif">REQUIREMENTS</span></span></b></span></span></span></p> <p> </p> <ul> <li style="text-align:justify"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">Possess a recognized university degree, preferably in Marketing / Business.</span></span></span></span></span></li> <li style="text-align:justify"><span style=""><span><span style=""><span style=""><span style="Arial', sans-serif">At least 3 years of relevant working experience and prior experience in cosmetics / beauty and/or Travel Retail industry will have an advantage.</span></span></span></span></span></li> <li><span style=""><span style=""><span style="Arial', sans-serif">Strong sense of details & analytical mindset </span></span></span></li> <li><span style=""><span style=""><span style="Arial', sans-serif">Well-developed interpersonal & communication skills </span></span></span></li> <li><span style=""><span style=""><span style="Arial', sans-serif">Agility, able to organize & prioritize tasks in a very fast-paced environment </span></span></span></li> <li><span style=""><span style=""><span style="Arial', sans-serif">Collaborative team player </span></span></span></li> <li><span style=""><span style=""><span style="Arial', sans-serif">High energy, positive and enthusiastic individual</span></span></span></li> </ul> <p style="margin-left:67.0px"> </p> <p style="margin-left:67.0px"> </p>