MAIN PURPOSE The Marketing Senior Executive/Assistant Manager is responsible for the development and execution of marketing strategies and activities to drive the success of the brands in the assigned portfolio. KEY RESPONSIBILITIES Launches <ul> <li>Strategize, plan and execute 360 marketing plans for new product launches to generate awareness, drive sell-out and gain market share.</li> <li>Drive brand awareness, increase consumer engagement through best-in-class execution of Marketing, PR and media activities.</li> <li>Management and optimization of A&P budget.</li> </ul> Retail Operations and Events <ul> <li>Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing and selling</li> <li>Deliver the sales, profit, market share and brand health objectives for the year by creating strong advertising, promotional and CRM programs that generate business growth</li> <li>Liaise with agency and suppliers to create promotional materials, leaflet, brochure, etc.</li> <li>Provide promotional support and timely update of promotional initiatives to retail front to increase sales</li> </ul> PR and Communications <ul> <li>Plan and develop campaigns to support new launches to ensure maximum media exposure.</li> <li>Handle media enquiries and maintain strong media relations with journalist, celebrities and social influencers.</li> </ul> Others <ul> <li style="text-align:justify">Work closely with Sales & Ecommerce teams to drive integration and execution of trade marketing plans and trade activities with the different retailers including online pure players .</li> <li>Manage and support the visual merchandizing needs of stores. Ensure that all visuals and collaterals are executed in accordance with brands’ guidelines.</li> <li style="text-align:justify">Monitor key competitors’ activities to gather insights on market trends and developments</li> <li style="text-align:justify">Manage new product launches timeline & demand forecasting, working closely with internal stakeholders like Supply Chain, Business Controller and SAPAC team to ensure timely launches</li> <li>Prepare budget, monthly reports of key marketing and PR activities for business review</li> <li>Forecasting and stock management</li> </ul> REQUIREMENTS <ul> <li>Degree/ Diploma in Business, Marketing and Mass Communication and related field</li> <li>Min 4 years of experience in brand management within FMCG / beauty or related retail sectors</li> <li>Strong analytical and organization skills with attention to details</li> <li>Proficiency in Microsoft Office. Adobe Photoshop and illustrator is an added advantage</li> <li>Stakeholder management skills</li> <li>Possess a positive attitude to deliver results in a fast-paced environment</li> <li>Well-groomed, confident and go-getter who thrives under pressure</li> <li>Comfortable in public speech & presentation</li> <li style="text-align:justify">Good team player with high level of integrity</li> <li>Candidates with lesser years of experience will be considered for the Senior Executive position</li> </ul>

Singapore - Marketing Senior Executive/Assistant Manager, Cosmetics (Singapore, 01, SG) @ Shiseido

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