About this role
<p><span style="font-family:arial, helvetica, sans-serif">At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better. </span></p><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Overview</b></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif">The <strong>Sr Analyst, Digital Marketing & Social Commerce</strong> for Crocs Inc is responsible for driving performance insights and optimization strategies across paid media, owned channels, and social commerce platforms. This role delivers actionable insights on full-funnel marketing performance and emerging commerce channels to inform investment, campaign effectiveness, and revenue growth. The role partners closely with marketing and social commerce teams to measure, test, and optimize digital experiences—translating complex data into clear recommendations that improve acquisition, engagement, and conversion. This role is based in India, reporting into the Manager, Digital Analytics who is based in the US. Overlap with US working hours will be required. </span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>What You'll Do</b></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif">• Analyze marketing performance across the full funnel to identify growth opportunities </span><br><span style="font-family:arial, helvetica, sans-serif">• Evaluate channel effectiveness using attribution, incrementality, and ROI frameworks </span><br><span style="font-family:arial, helvetica, sans-serif">• Provide actionable recommendations to optimize spend allocation, targeting and customer journeys </span><br><span style="font-family:arial, helvetica, sans-serif">• Measure and monitor performance across social commerce platforms (e.g., TikTok Shop)</span><br><span style="font-family:arial, helvetica, sans-serif"> • Partner with social and marketing teams to design and evaluate A/B tests across new commerce capabilities and platform features </span><br><span style="font-family:arial, helvetica, sans-serif">• Develop and maintain dashboards and reporting frameworks to track marketing and social commerce KPIs </span><br><span style="font-family:arial, helvetica, sans-serif">• Ensure consistency, accuracy, and scalability of reporting outputs across channels</span><br><span style="font-family:arial, helvetica, sans-serif">• Measure incremental impact of campaigns, promotions, and content strategies </span><br><span style="font-family:arial, helvetica, sans-serif">• Support forecasting and planning processes for digital marketing and social commerce teams </span><br><span style="font-family:arial, helvetica, sans-serif">• Contribute to long-term growth strategies across digital and social channels </span><br><span style="font-family:arial, helvetica, sans-serif">• Enable stakeholders with self-service dashboards and clear performance frameworks </span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>What You'll Bring to the Table</b></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif">• Bachelor’s degree in Analytics, Data Science, Economics or related field </span><br><span style="font-family:arial, helvetica, sans-serif">• 3+ years of experience in digital analytics, marketing analytics or related role </span><br><span style="font-family:arial, helvetica, sans-serif">• Strong experience with digital marketing measurement (paid media, attribution, funnel analysis) </span><br><span style="font-family:arial, helvetica, sans-serif">• Proficiency in SQL and data visualization tools (Power BI, Tableau) </span><br><span style="font-family:arial, helvetica, sans-serif">• Experience with web analytics platforms (Adobe Analytics, GA4) </span><br><span style="font-family:arial, helvetica, sans-serif">• Familiarity with social commerce ecosystems and platform analytics (preferred) </span><br><span style="font-family:arial, helvetica, sans-serif">• Experience with A/B testing, incrementality testing, and performance </span><br><span style="font-family:arial, helvetica, sans-serif">• Strong analytical and problem-solving skills with ability to translate data into business impact </span></p></div></div></div><p><span style="font-family:arial, helvetica, sans-serif">The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.</span></p> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif">All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.</span></p> <p> </p> <p><span style="font-family:arial, helvetica, sans-serif">Job Category: Corporate </span></p>