About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Summary</b></H2> </div><div><p>The <strong>Marketing Manager</strong> drives customer traffic, engagement, and sales for <strong>The Wireless Club</strong>, while operating under the <strong>Business Development (BD)</strong> function to support business growth and new ventures.</p> <p>This role oversees brand communication and performance marketing — managing owned media (Facebook, Instagram, TikTok), paid media, and influencer collaborations — to build awareness and convert audiences into customers.</p> <p>Working within the BD structure, the Marketing Manager not only enhances current performance but also contributes insights and execution capabilities toward future concepts, brand extensions, and new F&B or lifestyle projects. Combining data, creativity, and collaboration, this role ensures that every marketing activity drives business growth, brand scalability, and customer experience excellence.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Description</b></H2> </div><div><ul> <li style="list-style-type:disc"> <p><strong>Strategy & Communication:</strong><br>Develop and implement marketing strategies that align with business goals and brand direction. Ensure consistent communication across all touchpoints to drive measurable results.</p> </li> <li style="list-style-type:disc"> <p><strong>Campaign & Social Media Management:</strong><br>Plan and execute integrated marketing campaigns across digital, social, and on-ground platforms. Manage all social media channels (Facebook, Instagram, TikTok) — from content creation to engagement — to grow followers and strengthen brand connection.</p> </li> <li style="list-style-type:disc"> <p><strong>Promotion & Sales Activation:</strong><br>Develop and manage seasonal or tactical promotions, collaborations, and in-store activations to boost traffic and sales.</p> </li> <li style="list-style-type:disc"> <p><strong>Customer Insight & CRM:</strong><br>Analyze customer data and design retention programs (CRM, loyalty, membership) to encourage repeat visits.</p> </li> <li style="list-style-type:disc"> <p><strong>Content, KOL & Media:</strong><br>Manage content calendars, creative production, and collaborations with media agencies and influencers. Optimize paid media and ad performance to maximize visibility and conversions.</p> </li> <li style="list-style-type:disc"> <p><strong>Brand Experience:</strong><br>Oversee in-store communication, signage, and customer engagement touchpoints to ensure consistent brand experience.</p> </li> <li style="list-style-type:disc"> <p><strong>Events & Collaborations:</strong><br>Plan and execute events or brand partnerships that attract new audiences, increase awareness, and generate measurable business impact.</p> </li> <li style="list-style-type:disc"> <p><strong>Performance & Reporting:</strong><br>Track and analyze marketing performance (engagement, followers, ad ROI). Present insights and recommendations for continuous improvement.</p> </li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Key Qualification</b></H2> </div><div><ul> <li style="list-style-type:disc"> <p>Bachelor’s degree or higher in Marketing, Communications, or related field</p> </li> <li style="list-style-type:disc"> <p>10+ years of marketing experience in F&B, café, bar, or lifestyle business</p> </li> <li style="list-style-type:disc"> <p>Proven success in driving store traffic and linking marketing to sales performance</p> </li> <li style="list-style-type:disc"> <p>Strong command of social media management (Facebook, Instagram, TikTok)</p> </li> <li style="list-style-type:disc"> <p>Experienced in KOL, influencer, and paid media campaigns</p> </li> <li style="list-style-type:disc"> <p>Skilled in developing and executing integrated marketing strategies</p> </li> <li style="list-style-type:disc"> <p>Deep understanding of customer behavior in dining and lifestyle markets</p> </li> <li style="list-style-type:disc"> <p>Analytical and data-driven with ability to measure ROI and optimize campaigns</p> </li> <li style="list-style-type:disc"> <p>Creative storyteller with strong visual and brand communication skills</p> </li> <li style="list-style-type:disc"> <p>Hands-on leader, adaptable in fast-paced environments</p> </li> <li style="list-style-type:disc"> <p>Collaborative and proactive team player with cross-functional coordination ability</p> </li> <li style="list-style-type:disc"> <p>Growth mindset, ready to scale marketing strategies for new ventures</p> </li> </ul></div></div></div>