About this role
<h3>Role Summary</h3> <p>The Content Marketing Manager develops high‑quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance‑driven narratives.</p> <h3>Key Responsibilities</h3> <p><strong>Content Development & Execution</strong></p> <ul> <li>Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.</li> <li>Repurpose core messages into modular assets optimized for channels and audiences.</li> <li>Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.</li> </ul> <p><strong>Campaign & Product Marketing Support</strong></p> <ul> <li>Partner with product marketing managers to execute content components of approved marketing plans.</li> <li>Produce launch and campaign assets on time and to specification.</li> <li>Incorporate stakeholder feedback under guidance from content leadership.</li> <li>Write content designed to drive engagement, conversion, and pipeline impact.</li> </ul> <p><strong>Channel & Performance Optimization</strong></p> <ul> <li>Collaborate with digital marketing to optimize content for performance.</li> <li>Support testing, iteration, and refinement based on performance insights.</li> <li>Apply content best practices and identify opportunities for scalability and efficiency.</li> </ul> <h3>Core Skills & Expertise</h3> <ul> <li>Strong understanding of messaging frameworks, positioning, and differentiation.</li> <li>Excellent writing and editing skills across the customer journey.</li> <li>Experience developing marketing collateral, video scripts, web pages, social copy, lead‑gen assets, and email.</li> <li>Understanding of digital platforms, audience targeting, SEO, and content performance measurement.</li> <li>Creative storyteller with a clear, audience‑focused writing style.</li> </ul> <h3>Experience & Education</h3> <p><strong>Required</strong></p> <ul> <li>5–7 years of experience in content marketing, content strategy, or a related role.</li> <li>Proven track record of creating impactful marketing content.</li> <li>Experience managing or contributing to editorial calendars.</li> <li>Bachelor’s degree in communications, journalism, marketing, business, or a related field.</li> </ul> <p><strong>Preferred</strong></p> <ul> <li>Medical device, healthcare, or B2B technology writing experience.</li> <li>Experience with CMS platforms.</li> </ul> <h3>Technical & Soft Skills</h3> <ul> <li>Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).</li> <li>Ability to align content strategy with business objectives.</li> <li>Analytical mindset with the ability to assess content performance.</li> <li>Strong collaboration, organization, and time‑management skills.</li> <li>Ability to communicate complex information clearly and effectively.</li> </ul> <h3>Additional Requirements</h3> <ul> <li>Ability to work independently while collaborating cross‑functionally.</li> <li>Adaptability in a fast‑paced environment with changing priorities.</li> <li>Up to 5% travel.</li> <li>Adherence to company quality and safety standards.</li> </ul> <p>#LI-KY1</p>