About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:20.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Purpose of the Job</b></H2> </div><div><p>Senior Marketing Manager will be responsible for developing and executing the brand portfolio marketing strategy, driving brand awareness, engagement and increasing market share across different sales channel.</p> <p>This role requires a strategic thinker with a strong background in Brand marketing, trade marketing, team leadership, and data analysis.<br> </p> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:20.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Responsibilities</b></H2> </div><div><ul> <li><strong>Strategy Development</strong>: Design and implement comprehensive marketing strategies to increase brand visibility and drive sales.</li> <li><strong>Brand Management</strong>: Development, maintain and enhance the company's brand image and reputation in the market.</li> <li><strong>Campaign and Activation Management</strong>: Oversee the development and execution of multi-channel marketing campaigns, ensuring consistency and alignment across all brand-building initiatives.</li> <li><strong>Brand Communication:</strong> Manage creative & media agencies to develop brand communication and implementation plans.</li> <li><strong>Brand PnL Management</strong>: Manage the Brand PnL and marketing budget, ensuring effective allocation of resources to maximize ROI.</li> <li><strong>Performance Analysis</strong>: Track and analyse the performance of marketing initiatives, using data to refine strategies and improve outcomes.</li> <li><strong>Market Research: </strong>Analyse market trends and consumer behaviours to identify opportunities for growth and innovation.</li> <li><strong>Team Leadership</strong>: Lead and mentor a team of marketing professionals, fostering a collaborative and creative environment.</li> <li><strong>Collaboration</strong>: Work closely with other departments (sales, product development, etc.) to ensure alignment of marketing strategies with business objectives.<br> </li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:20.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Requirements</b></H2> </div><div><ul> <li>Degree holder, preferably in Marketing and Business Administration</li> <li>Minimum 10 years' progressive experience in marketing and branding</li> <li>Experience in F&B or FMCG is a plus</li> <li>Solid brand development background. Able to demonstrate successful track record in brand building and designing successfully strategies and campaigns based on consumer insights with strong business acumen</li> <li>Proven record in building successful brands and new product launches will be an advantage</li> <li>Brand and consumer centric, strong marketing and innovation background</li> <li>Understand P&L, possess strong analytical skills and ability to translate data and insights to effective action plans, evaluate and optimize performance</li> <li>Strong ability to influence and build professional relationships</li> <li>Proven leadership and coaching ability to lead a dynamic marketing team</li> <li>Excellent written & oral communication, presentation & interpersonal skill</li> </ul> </div></div></div>