About this role
<div><strong>Location: Mumbai</strong>, Maharashtra, India</div> <div> </div> <div><strong>Job Title : </strong>Senior Sales Officer Mumbai</div> <div> </div> <div><strong>Major duties & key responsibilities:</strong></div> <div> </div> <div>Market Execution</div> <div>Understands and can drive secondary sales</div> <div>Handle beat efficiently. </div> <div>Able to coach TSIs</div> <div>Design & handle beats to achieve better throughput per beat / per TSI.</div> <div>Ensure effective merchandising</div> <div>Drive range selling</div> <div> </div> <div>Business development</div> <div>Understands DPL (Dealers per lakh) </div> <div>Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory </div> <div>Able to map & restructure town/territory accordingly to business requirements.</div> <div>Taps local events & opportunities for incremental business. </div> <div>Engage with KEY retailers</div> <div> </div> <div>Channel Partner Management</div> <div>Ensures proper communication of norms & monthly sales objectives to the channel partner</div> <div>Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.</div> <div>Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss </div> <div> </div> <div>Identifies new channel partners</div> <div>Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest. </div> <div>Influence & engage channel partner to align him to business objectives. </div> <div>Manage contingencies like TSI attrition, transport availability etc.</div> <div> </div> <div>Selling & Negotiation</div> <div>Interact with channel partners & retailers to inform about available SKUs, schemes & price points</div> <div>Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)</div> <div>Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.</div> <div> </div> <div>Planning and Execution</div> <div>Identify growth drivers for business. </div> <div>Understands the given target, can break it down in weekly/daily numbers beatwise.</div> <div>Knowledge of brands, sales & distribution, local activities & schemes. </div> <div>Plan for achievement according to schemes planned, sales initiatives etc.</div> <div>Able to break targets TSI wise. </div> <div>Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target. </div> <div> </div> <div>Communication skills</div> <div>Comprehends the information and can respond back effectively.</div> <div>Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back</div> <div>Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.</div> <div> </div> <div>Achievement Orientation</div> <div>Consistency in target achievement. High on energy level & enthusiasm towards profession & company</div> <div>Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.</div> <div>Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets</div> <div> </div> <div> <strong>Knowledge & Soft Skills :</strong></div> <div> </div> <div>1. Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW</div> <div>2. Understands & uses DMS data for better market implementation to find sources of growth for business</div> <div>3. Should be comfortable working in Excel. Uses Excel to analyze secondary & primary data, Vlookup, Pivot etc </div> <div>4. They should be comfortable with English and local language.</div> <div>5. Should have strong fundamentals in FMCG operations</div> <div>6. Should have good oral and written communication.</div> <div>7. Efficient in writing mails</div> <div>8. Pleasant personality and willing to meet people</div> <div>9. Should be a go getter and have problem solving attitude</div> <div>10. Exposure to HHT (online order booking in mobile software).</div> <div> </div> <div> <strong>Experience:</strong></div> <div>5+ years of sales experience in General trade.</div> <div>Candidates must have front line sales experience for at least 5yrs.</div> <div>Experience in Chocolates or food industry only. Working experience in South Mumbai area. Upcountry travelling required. </div> <div> </div> <div><strong>Education:</strong></div> <div>Full time Graduate from any college/university</div> <div> </div> <div>#LI-SS1</div> <div>#LI-HYBRID </div> <div> </div> <div> </div>