About Company Mizuho OSI is the leader in the markets for specialty surgery and patient positioning. The company’s portfolio includes specialty surgical tables for procedure-specific approaches that improve patient outcomes in spine and orthopedic surgeries along with disposable and reusable surgical patient care products. Job Summary The Downstream Product Marketing Manager will be responsible for creating and implementing clear, focused marketing campaigns and programs to grow the market for Mizuho OSI’s Pressure Injury Prevention product portfolio. The primary responsibility will be downstream product marketing activities including sales enablement and customer engagement. The key objectives for this role are improving brand awareness, increasing product adoption, and driving growth. In addition, the downstream product marketing manager will work closely with Marketing, Sales, Clinical, Regulatory, and other internal stakeholders to gain consensus, create multi-channel marketing plans, and implement tactics. This role has both strategic and tactical responsibility, both developing and executing marketing plans and measuring and analyzing to determine the effectiveness of marketing tactics. Responsibilities: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Create and execute marketing plans, campaigns, and activities for the Pressure Injury Prevention portfolio and its respective market segments(s) to grow market share. Present and communicate marketing plan to the Executive team, and once approved, throughout the organization as appropriate. Ensure that the marketing plan is aligned with the company goals and strategy.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Develop and maintain a deep understanding of the surgical patient positioning market for orthopedic surgery, including trends, customer needs, and the competitive landscape to craft and refine go-to-market (GTM) approaches.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Actively track market data, analyze and adjust marketing strategies/tactics to successfully address evolving market needs. Translate the voice of our customer (VOC) into compelling messaging and marketing campaigns.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Coordinate product launch plans, ensuring seamless execution with Sales, R&D, Clinical, Marketing, and Operations teams.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Manage program budgets.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Develop content to communicate the value proposition, supporting points, and reasons to believe for target customers. </li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Represent the organization at industry meetings and events, sales training, and customer visits.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Drive brand awareness on an ongoing basis.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Identify and develop relationships with Key Opinion Leaders for speaking engagements at conferences, product testimonial videos, or educational tools. </li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop, execute programs, and drive the product development processes.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Lead the development of support material, advertising, and collateral tools in collaboration with the marketing team and outside agencies. Ensure projects are delivered on time and within budget.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ensure all Marketing Materials meet company-approved branding standards and trademark guidelines.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Develop business plans and product positioning in the assigned marketplace.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Adhere to hospital protocols and vendor credentialing requirements.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Travel within the U.S. and internationally as needed.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Complete and submit accurate expense reports according to the Expense Policy.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Adhere to product FDA online marketing guidelines in all material created and posted. In addition, adhere to applicable GMP and ISO 13485 processes and procedures.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">To understand Mizuho OSI’s business objectives and the relationship between the Department and those objectives; to support and follow the Corporate Vision, Mission & Values Statements, to maintain the services and quality levels set by Mizuho OSI, and to continually enable Mizuho OSI to be a great place to work.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">To Understand, follow and support Mizuho OSI’s internal Quality System policies, procedures and work instructions including but not limited to applicable external regulations (21 Code of Federal Regulations Part 820 Quality System Regulations and applicable International Standards). </li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Help create an ongoing effort to improve the Company and the Department through personal action and by contributing ideas to support the Department and Company’s continuous improvement efforts.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Perform other duties and responsibilities as assigned.</li> </ul> Qualifications & Requirements: <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">A minimum of 5 years of experience in Medical Device Marketing.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Bachelor's degree in Marketing, Business, or related field required.</li> </ul> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Must have experience with B2B marketing to clinicians (surgeons, physician assistants, nurses and others), OR managers, supply chain, risk managers, and c-suite for hospitals and ASCs.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Experience in a hospital environment marketing to the surgical suite is required.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Experience translating customer insights into actionable plans & tools, with a disciplined approach to messaging, content, and campaign development.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Expertise in creating relevant marketing content in highly regulated healthcare industry.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Excellent marketing plan development and implementation skills and experience, including product positioning and target segmentation.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Digital marketing experience and familiarity with systems such as marketing automation (e.g., Pardot), SalesForce.com, social media, and sales enablement (e.g., Seismic).</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Excellent project management skills.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Effective communication and interpersonal skills within the department and across functional areas of the organization.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Excellent Computer Skills, including Microsoft products of Word, Excel, PowerPoint, and Teams.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to clearly express oneself verbally in English (additional languages also preferred) effectively with Team Members and other business contacts courteously and professionally.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to express oneself clearly and effectively in English through written means, to properly use grammar, punctuation, vocabulary, and correct spelling.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to work independently and in a team environment; manage multiple projects, influence, and collaborate with cross-functional teams to develop and execute programs.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Excellent facilitation skills, including the ability to create presentations and facilitate effective group presentations. Must effectively present materials internally, externally, and at senior levels, including Executives.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to effectively make formal and informal product presentations to individuals and large groups, including physicians, RNs, and other OR staff.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to identify and understand issues, problems, and opportunities, using effective approaches to choose a course of action or develop solutions.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to represent the Company professionally, creating positive interactions that lead to additional sales and the success of the Company.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to maintain the confidentiality of highly sensitive information.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to function in an operating room environment and attend surgical procedures.</li> <li style="margin-bottom:6.0pt;margin-top:0.0in;margin-right:0.0in;font-size:12.0pt;font-family:'Times New Roman', serif">Ability to travel overnight (30%) with some weekend travel within the United States and internationally.</li> </ul> Pay Scale: $126,000- $155,000 + comprehensive benefits package + potential annual bonus

Downstream Product Marketing Manager (Union City, CA, US, 94587-1234) @ Mizuho Orthopedic Systems, Inc.

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