About this role
<ul type="disc"> <li><strong>Manage a team to execute go-to-market campaigns supporting priority growth initiatives, including Lifeblood’s national donor centre expansion</strong></li> <li><strong>Own strategy, media planning and performance across local and national initiatives</strong></li> <li><strong>12-month </strong><strong>fixed term opportunity, $130-150k + superannuation + salary packaging</strong></li> </ul> <p> </p> <p><strong>About the role</strong></p> <p> </p> <p>We're looking for a Campaign Manager to plan and deliver some of Lifeblood's most important marketing initiatives. From launching new donor centres to driving strategic donor growth programs and business-critical projects, you'll lead a team of campaign specialists to develop and deliver integrated campaigns that connect more Australians with our mission to collect life-giving donations for life-changing outcomes. Combining strategic thinking with hands-on delivery, you'll bring together insights, stakeholders, agencies and channels to create meaningful impact at a national scale.</p> <p> </p> <p><strong>Key Responsibilities:</strong></p> <p> </p> <ul> <li>Design and deliver integrated campaigns across paid, owned and earned channels to support donor growth projects for strategically important audiences and specialised initiatives</li> <li>Develop go-to-market plans to launch new donor centres across Australia through coordinated pre-launch, launch and post-launch campaigns</li> <li>Partner with agencies and internal teams to bring campaigns to life</li> <li>Drive audience targeting, segmentation and campaign optimisation</li> <li>Own campaign outcomes, success measures and post-campaign learnings<strong> </strong></li> <li>Deliver campaign reporting and translate insights and performance data into actionable recommendations that improve campaign outcomes.</li> <li>Collaborate closely with other Campaign Managers to prioritise and deliver an aligned marketing program</li> </ul> <p><strong> </strong></p> <p><strong>Sound interesting? Here’s what we’re looking for: </strong></p> <p> </p> <ul> <li>Significant experience leading integrated marketing campaigns from strategy through to execution</li> <li>Campaign strategy experience; you’ve proactively solved real business problems end-to-end and developed go-to-market plans for complex projects, programs or launches</li> <li>Proven go-to-market experience across multi-channel campaigns (ATL + digital)</li> <li>Ability to translate insights into clear campaign direction and decisions</li> <li>Experience managing media, creative and research agencies</li> <li>Strong understanding of audience targeting, segmentation and performance metrics</li> <li>Confidence working in complex, fast-paced environments with competing priorities</li> <li>Strong stakeholder management and collaboration skills</li> <li>Experience managing, coaching and developing team members</li> <li>A hands-on, accountable approach - you own the planning, analysis and outcomes, not just activity </li> </ul> <p> </p> <p><strong>Wellbeing & Benefits </strong></p> <p> </p> <p>We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people. </p> <p>In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following: </p> <ul type="disc"> <li>Ability to purchase additional annual leave </li> <li>Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment </li> <li>14 weeks paid parental leave - no waiting period for either parent </li> <li>Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone </li> <li>Plus, many more! </li> </ul> <p> </p> <p><strong>Is Lifeblood your reason? Apply NOW!</strong></p> <p> </p> <p>We’re proud to be a Circle Back Initiative Employer for 2026 and commit to respond to every applicant. You’ll hear from us once your application has been reviewed. </p> <p>In the mean time if you have questions about this role, or need support or adjustments during any stage of the recruitment process, please contact us at <a href="mailto:[email protected]">[email protected]</a>. Our AI careers assistant can help with common questions and connect you with our Talent Acquisition team if required. </p> <p> </p> <p><strong>Please note: applications sent directly to this email address cannot be accepted </strong></p> <p> </p> <p><em>This vacancy is being managed directly by Lifeblood’s Talent Acquisition team. We won’t accept candidates from external recruitment agencies on this occasion. </em></p><p><span style="background-color:white;color:white">.</span></p>