The NKA Manager, CVS & Snack Chain is responsible for developing and accelerating Lotus Bakeries’ business in China’s fast-growing Convenience Store (CVS) and Snack Chain channels. You will be at the forefront of capturing growth opportunities within national operating CVS and Snack Chains, translating channel strategy into executable customer business plans, and building long-term partnerships through Joint Business Planning (JBP). CVS & Snack Chain are becoming a key engine for future offline expansion, and this role is critical to unlocking that potential. This position plays a strategic role in strengthening brand presence, driving incremental volume, and ensuring consistent execution across regions in collaboration with regional sales teams and distributors. The NKA Manager, CVS & Snack Chain reports direct to Sales Director of LBCN, who reports direct to the Country Manager China. The NKA Manager, CVS & Snack Chain plays a crucial role in the further growth and development of the Lotus Biscoff brand in China. Based on the growth potential, it is expected that the team for these emerging channel will grow in line with the business development. Strategic Planning & Business Leadership You will be entrusted with the end-to-end strategic management and growth of China national CVS & Snack Chain accounts. <ul> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Own the development and execution of the annual business plan for CVS & Snack Chain.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Translate channel and company strategy into clear customer strategies and actionable initiatives.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Take full responsibility for achieving volume, N3, and Commercial Margin targets for the channel.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Identify and unlock incremental growth opportunities beyond base business (new formats, pilots, and innovations).</li> </ul> Portfolio, Assortment & Customer Solutions You will drive portfolio growth through strong customer collaboration and solution-oriented thinking. <ul> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Lead optimization of the assortment, distribution, and visibility.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Build customer-specific solutions, including , promotional mechanics, and activation plans.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Champion consistent national execution.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Ultimately drive increased penetration, improved availability, and sustainable volume growth.</li> </ul> Key Account & Channel Management You own and strengthen commercial relationships with prioritized national CVS and Snack Chain Store customers (e.g. Lawson, FamilyMart, 7-Eleven, Snack Busy, Wanchen Group, etc.). <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Act as the single national point of contact for assigned key accounts.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Lead Joint Business Planning (JBP) with customers to align on growth ambitions, execution priorities, and mutual value creation.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Manage direct supply customers and align distributors involved in indirect customers to ensure on-time, in-full delivery and operational excellence.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Ensure flawless execution of customer business plans across regions.</li> </ul> Sales Planning, Forecasting & Execution <ul> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Own sales forecasting by customer, brand, and SKU.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Lead promotional and activity planning, tracking ROI and execution effectiveness.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Monitor actual performance versus forecast and take corrective actions where needed.</li> <li>Excellent execution of ADVP (Assortment, Distribution, Visibility, Penetration) across the channel.</li> </ul> Cross-Functional Collaboration You will work closely with internal stakeholders to ensure end-to-end business success. <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Partner with Marketing, Category Development, Supply Chain, Finance, and RSM teams to ensure alignment and execution excellence.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">Share best practices, insights, and learnings across the organization to continuously raise channel capability.</li> </ul> Performance Monitoring & Reporting <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">You conduct regularly review channel and customer performance against financial and strategic targets.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">You perform regular analyses of CVS and Snack Chain customer and distributor to track performance by daily / monthly /quarterly via various sales reports.</li> <li style="margin-bottom:8.0pt;line-height:107%;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:'Times New Roman', serif">You will provide timely insights and recommend corrective actions to senior management to ensure all P&L objectives are met or exceeded.</li> </ul>Education (degree): University with a bachelor’s degree or above. Languages: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Native in Chinese.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Fluent in English; verbal and in reading/writing.</li> </ul> Experience: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">At least 5 years of solid sales experience, preferably in FMCG.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Proven experience managing modern trade, CVS, snack stores, or chain retail customers.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Experience with national or regional key account management and Joint Business Planning.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Experience working with distributors in a complex, multi-regional setup.</li> </ul> Personal competences: <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Strong personality, serious partner in business, perfect sparring partner at all levels and with all disciplines.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Strong communicator both internal and external Representative for the Company.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Analytical, fact based, solution thinker (‘how can we make this happen”).</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Hands on mentality, decision maker.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Excellent interpersonal and negotiation skills to deal with customers.</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif;text-indent:4.0px">Accurately Identification of Customer Needs and Challenges.</li> </ul>

National Key Account Manager, CVS and Snack Chain (Shanghai, China) @ LOTUS BAKERIES CORPORATE NV

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