To strenghten our Sales Office in Germany, we are looking for a highly driven Business Development Manager to own the end-to-end launch of our Healthy Snacks product line. This exciting new role covers strategy set-up, cross-functional alignment, trade marketing execution and performance management with direct report to the Country Manager. It is ideal for a hands-on professional with a strong FMCG launch track record and deep experience in the LEH retail environment.Strategic Launch & Business Development <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Lead the full end-to-end market launch of new Healthy Snacks innovations in the German retail & drugstore market, from insight-based business rationale and sell-in support to in-market execution</li> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Translate consumer, shopper and market insights into a robust go-to-market and launch strategy across LEH and drugstore channels</li> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Identify growth opportunities within the Healthy Snacks segment and contribute to building a scalable, future-proof business model</li> </ul> Cross-Functional & Stakeholder Leadership <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Act as the central project lead coordinating all internal and external stakeholders (Brand, Trade Marketing, KAM, Global Brand, agencies, retailers, etc.)</li> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Ensure seamless alignment across timelines, deliverables, assets, content setup and POS materials</li> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Drive decision-making and execution with an entrepreneurial mindset, ensuring focus, speed and accountability within lean structures</li> </ul> Launch Activation & Retail Execution <ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Plan and execute impactful launch activations including communication, sampling concepts, POS excellence and retailer-specific execution</li> </ul> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Ensure strong visibility and execution quality at shelf across LEH and drugstores, maximizing trial and conversion</li> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Work closely with sales and trade marketing to secure optimal in-store and promotional support</li> </ul> Performance Management & Optimization <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Closely monitor launch performance across sell-in, sell-out, activation KPIs and social listening</li> <li style="margin-bottom:0.0cm;text-align:justify;line-height:normal;margin-top:0.0cm;margin-right:0.0cm;font-size:11.0pt;font-family:Calibri, sans-serif">Identify risks and opportunities early and implement corrective actions to ensure a successful and sustainable market introduction</li> </ul><ul style="margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Master’s degree in economics, business, marketing or a comparable field </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">5–7 years of experience in business development, brand management, product launch execution or commercial project management, ideally within FMCG</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Proven hands-on mentality with a strong bias for execution, ownership and getting things done</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Strong track record in successfully delivering at least two major product launches from scratch</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Experience in start-up or scale-up environments with the ability to operate effectively in lean, fast-moving organizations</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Solid understanding of consumer and shopper insights, including hands-on experience with relevant panel data (e.g. GfK, Circana, YouGov) and the ability to translate data into actionable business decisions</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Know-how from trade marketing and a deep understanding of the LEH and drugstore environment</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Experience in food or Healthy Snacking is a strong advantage</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Excellent storytelling and communication skills to develop compelling sell-in strategies and drive internal and external alignment</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Clear understanding of growth levers in stationary retail, including first experience with POS activation and retail media</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Strong stakeholder, project and budget management skills with a collaborative, cross-functional mindset</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Entrepreneurial mindset paired with a structured, results-oriented way of working</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Fluency in German (full professional proficiency) and strong command of English, written and spoken</li> </ul> <ul style="list-style-type:square;margin-bottom:0.0cm;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Cultural Fit: True team player, approachable, pro-active, positive and strong communicator</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Insights Ambassador: Great passion for data insights and the ability to persuade others of your ideas </li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Brand Lover: Great passion for our brands and categories</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution</li> <li style="text-align:justify;margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution</li> <li style="margin:0.0cm 0.0cm 0.0cm 0.0px;font-size:12.0pt;font-family:Arial, sans-serif">Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business</li> </ul>

Business Development Manager (m/f/d) (Düsseldorf, Germany) @ LOTUS BAKERIES CORPORATE NV

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