About this role
<p>Join our team to further grow our Biscoff & Natural Foods Business and the categories we are operating in. In this role you will be part of a four-person Category Management & Marketing team, reporting to the Category Development & Marketing Manager.</p> <p><strong>Your Mission</strong></p> <ul style="list-style-type:square"> <li>Enable the key link between national growth strategy and customer execution, ensuring category and brand success across all touchpoints.</li> <li>Drive profitable growth, leveraging data insights, and foster strong collaborations to shape winning market strategies.</li> </ul><p><strong>Strategic Category & Customer Management</strong></p> <ul style="list-style-type:square"> <li>Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication</li> <li>Define targets, track performance, and optimize execution to drive category and brand success</li> </ul> <p><strong>Data-Driven Decision Making</strong></p> <ul style="list-style-type:square"> <li>Continuously monitor KPIs from Circana/Nielsen, Gfk, and research insights to manage category, channel, and customer performance</li> <li>Identify market trends & shopper insights to develop data-backed growth recommendations</li> </ul> <p><strong>Best-in-Class Storytelling</strong></p> <ul style="list-style-type:square"> <li>Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives</li> </ul> <p><strong>Data & Budget Management</strong></p> <ul style="list-style-type:square"> <li>Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting</li> </ul> <p><strong>Shelf & Category Optimization</strong></p> <ul style="list-style-type:square"> <li>Lead shelf/category management initiatives, collaborating with customers to enhance category impact</li> </ul> <p><strong>Digital Commerce & Retail Media Expertise</strong></p> <ul style="list-style-type:square"> <li>Act as the channel expert for eCom activation and digital retail media, ensuring top-tier execution across digital platforms</li> <li>Collaborate with cross-functional teams to drive digital growth initiatives and maximize brand presence in eCommerce</li> </ul> <p> </p><p> </p> <ul style="list-style-type:square"> <li><strong>Academic Excellence</strong>: A master’s degree in economics, marketing, or equivalent</li> <li><strong>Proven Expertise: </strong>3+ years in Category Management, ideally with GS1-certification</li> <li><strong>Consumer Insights:</strong> Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data</li> <li><strong>Strategic Communicator</strong>: Excellent storytelling & communication abilities to set-up compelling sell-in strategies</li> <li><strong>POS Mastery</strong>: Clear understanding of growth levers within stationary retail and how to activate them, ideally with first experience in retail media and knowledge of eCommerce</li> <li><strong>Operational excellence:</strong> Proven track record in strategic planning, market analysis & brand growth</li> <li><strong>Project Management:</strong> Collaborative mindset with the ability to work cross-functional</li> <li><strong>Language Skills:</strong> Fluency in German (full professional proficiency) and a strong command of English (written and spoken).</li> </ul> <ul style="list-style-type:square"> <li><strong>Cultural Fit:</strong> True team player, approachable, pro-active, positive and strong communicator</li> <li><strong>Insights Ambassador:</strong> Great passion for data insights and the ability to persuade others of your ideas</li> <li><strong>Brand Lover:</strong> Great passion for our brands and categories</li> <li><strong>Proactive Achiever:</strong> With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution</li> <li><strong>Innovative Thinker:</strong> Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution</li> <li><strong>Results-Driven Visionary: </strong>You take an active role in identifying and shaping today’s and future potentials of the business</li> </ul>