Be #InGoodHands with Metrobank! Here at Metrobank, we don't simply hire employees—we hone future leaders. We provide opportunities that enhance your skills and unlock your talents, helping you evolve into a well-rounded individual. We supply you with all the pieces you need to do your best work, unleashing your full potential to help you secure your future and lead a fulfilling career. And with Metrobank's strong heart for the community, you have the chance to give back and make worthwhile contributions to our nation's economic and social development. With Metrobank, a meaningful life is within your reach! Position Title: Digital Media Strategist JOB SUMMARY <ul style="margin-bottom:10.5pt;margin-top:0.0px"> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Main point person between external stakeholders of creative/media agencies and internal clients such as Product Managers and Portfolio/Program Managers of Metrobank Credit Cards.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Knowledgeable in Digital Performance Marketing and leads agencies to help provide solution in expanding media buys to reach target KPIs</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Experienced in deploying performance campaigns for growth acquisition and comfortable in analyzing total market funnel and data spreadsheets to come up with campaign insights.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Familiar with best practices of deploying performance campaigns on Meta and Google.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Responsible in creating and proposing digital channel strategy based on the target KPIs.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Comfortable in handling multiple digital media campaigns and multiple sets of clients.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Leads kick-off meetings, familiar in writing briefs, and monitors creative/media agencies’ performance against KPIs and targets thru mid/post-mortem reports.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Ensures that set critical deadlines are met by client as well as internal resources.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Understands Metrobank’s business and marketing objective to efficiently drive acquisition at a lowest possible cost.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Reviews media strategies, presentations, budget proposal, materials, and reports of creative/media agencies.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Manages internal and external stakeholders.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Experience in SEO is a plus - Familiar with basic SEO strategies and best practices.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Comfortable in optimizing SEO keywords for higher ranking based on the monthly data, familiar in SEO-specific tools and has experience in deployment of SEO projects with quantifiable results (e.g. increase in organic targets).</li> </ul> Qualifications: <ul style="margin-bottom:10.5pt;margin-top:0.0px"> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Knowledgeable in the prevailing digital landscape</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Experienced in managing accounts and projects</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Can communicate clearly business objectives and challenges </li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Proactively communicates regularly to concerned stakeholders for status/campaign updates</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Good organization skills</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Experience in digital app campaigns is a plus</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Good understanding of both digital and traditional media </li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">At least 3+ years of experience in similar role</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Familiar in back end setup of Meta/Google to clearly explain technical recommendations both in writing and orally.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights.</li> <li style="margin:0.0in 0.0in 10.5pt 0.0px;text-align:justify;line-height:normal;background-color:white;font-size:11.0pt;font-family:Calibri, sans-serif">Proficient in MS Office applications such as Word, Excel, and Powerpoint.</li> </ul> Other Details: Rank: Junior Officer Unit: Consumer Business Sector – Credit Card Marketing Division Location: Metrobank Card Center, Makati City

CBS - MULTIMEDIA OFFICER (Makati, Philippines) @ MBTCHCM

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