About this role
<p style="margin:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">This role supports segment marketing initiatives (both acquisition and retention) and drives digital transformation projects to enhance business performance and operational efficiency.</span></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Develop and execute marketing strategies for the SME segment to achieve revenue and KPI targets.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Design and implement marketing programs that strengthen market competitiveness and business growth.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Prepare and analyze regular business performance reports to support data-driven decision-making.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Collaborate with internal teams to streamline operational processes and logistics.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Monitor market trends and competitor activities.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Participate in AAIOE projects development, launch and execution. </span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Coordinate with stakeholders to gather requirements and support successful project delivery.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">Assist in change management to ensure smooth transitions and stakeholder alignment.<br></span></li> </ul> <p style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Qualification/ Requirement expectations</span></p> <ul style="margin-top:0.0in;margin-bottom:0.0in" type="disc"> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Bachelor’s degree in Marketing, Business, Information Technology or related discipline.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-family:arial, helvetica, sans-serif;font-size:12.0pt">3 years of marketing experience, exposure with online marketing and AI tools preferable.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Strong problem‑solving skills and enjoy data analysis</span></li> <li style="background-color:white;margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif;color:black">Good communication and presentation skills; able to collaborate effectively with cross-functional stakeholders.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Proactive and self-motivated, capable of working independently and managing multiple tasks.</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Proficient in MS office applications</span></li> <li style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:arial, helvetica, sans-serif"><span style="font-size:12.0pt;font-family:arial, helvetica, sans-serif">Good command of written and spoken English and Cantonese</span></li> </ul> <p style="margin-top:0.0in;margin-right:0.0in;margin-bottom:0.0in;font-size:12.0pt;font-family:Aptos, sans-serif"> </p>