About this role
<p>Your Role:</p> <ul> <li>Plan and implement marketing communication campaigns and activities to promote our brandings, products and services;</li> <li>Collaborate with internal and external parties to create compelling content for various marketing channels, including social media, eDM, website content and advertising materials;</li> <li>Work with creative and media agencies to implement digital marketing campaigns including creative development, SEM strategies, programmatic and network buys;</li> </ul> <ul> <li>Drive traffic and acquire users through digital marketing strategies including SEM, Display Networks ads, Programmatic Ads, Paid Social, SEO, etc. </li> <li>To track, analyze and evaluate the ad and website performance and the effectiveness of advertising campaigns for different brands to provide insight for performance optimization;</li> <li>To prepare review reports and strategy proposals for presentations to Management levels;</li> <li>To research on industry and competitor practices and propose implementation plan to the business;</li> </ul> <ul> <li>To keep up with digital trends, best practices and emerging platforms to improve marketing efficiency. </li> <li>Proactively develop creative and ad-hoc content ideas across digital channels to enhance brand engagement and communication</li> </ul> <p> </p> <p>To succeed in this role</p> <ul> <li>Degree holder in Communications, Marketing, Business, or related discipline. </li> </ul> <ul> <li>At least 3 years of experience in marketing communications, performance marketing, advertising agencies. </li> <li>Data-driven mindset with strong analytical skills, ability to draw insights and determine strategies out of report data. </li> <li>Independent, detailed-oriented and highly organized with strong sense of responsibility, </li> <li>Solid experience in content creation and digital advertising operation like Facebook Ad Manager, Google Ads, etc.</li> <li>Experience in leading projects or a small team. </li> </ul> <ul> <li>Excellent analytic, presentation and communication skills. </li> <li>Good command of both written and spoken English and Chinese.</li> </ul>