About this role
<p>Your role:</p> <p>Initiate, plan, and execute business-focused go-to-market and marketing strategies to drive handset/gadgets/AI product launches, expand the 1O1O experience, and enhance brand value. Collaborate with internal stakeholders and external partners to achieve key business objectives efficiently.<br>Oversee end-to-end program launches, ensuring seamless collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.<br>Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement and impact.<br>Monitor and analyse campaign performance, utilising data-driven insights to evaluate and optimise marketing efforts.<br>Stay updated on the latest digital media trends and solutions, collaborating with internal teams to identify and execute innovative initiatives.<br>Handle ad hoc projects as assigned.<br> </p> <p>To succeed in this role:</p> <p>Degree in Marketing, Business Administration, or related disciplines.<br>8 years’ relevant experience in marketing, preferably from the telecommunications, retail, or technology industry.<br>Familiarity with generative AI products and technologies, with a proactive attitude toward staying abreast of market trends.<br>Result-oriented and capable of working under a tight schedule in a fast-paced market environment.<br>Strong leadership skills, sharp attention to detail, and sound business acumen.<br>Excellent communication, presentation, and interpersonal skills with the ability to influence stakeholders at different levels.<br>Proficiency in MS Office applications (Excel, PowerPoint, Word).<br>Good command of both written and spoken English and Chinese.</p>