About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px">Key roles and responsibilities</H2> </div><div><p>Retail and Sports background:</p> <p>Develop and ensure implementation of the marketing Function’s policies & procedures and follow up their implementation in order to achieve the division objectives.</p> <p>Manage the execution of approved marketing & PR strategies and plans on a day-to-day basis and measure their effectiveness as well as provide support and collaboration to all business divisions on all communication activities including events, new launches, PR & sponsorship opportunities etc.</p> <p>Ensure that the communication strategies of the department is in-line with the overall communication strategy of AAW and the brand.</p> <p>Provide coverage for new partnerships, exhibitions and sponsorship opportunities as well as recommend collaborations opportunities. ▪ Manage the development and implementation of media kit including press release, publications and integrated marketing campaigns (branding, awareness, and promotional campaigns, etc.).</p> <p>Keep informed of new developments within the field of public relations & communication to ensure market relevance.</p> <p>Manage long-term relationships with corporate partners to enhance the overall marketing & public relations operations of the division as well as provide internal support for marketing needs of the department.</p> <p>Ensure proper maintenance of media, photographs and video library to provide a comprehensive source of information about the brand and maintain accurate records of all marketing & PR operations for reference purposes.</p> <p>Provide analysis on current communication trends, media competitive analysis and agencies scope of services.</p> </div></div></div>