Job-ID: 17311; Location(s): Broomfield CO JOB DESCRIPTION SUMMARY The Content Marketing Manager serves as the narrative engine of the business, translating complex technical and portfolio value into clear, compelling, and customer-centric content that drives brand authority, demand generation, and pipeline growth. This role owns the content strategy, editorial calendar, and execution across channels, partnering cross-functionally with sales, product, and marketing teams to deliver persona-driven content that supports the full customer journey. JOB DESCRIPTION DETAILS <ul style="margin-top:6.0pt;margin-bottom:3.0pt"> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Translates complex technical and portfolio value into clear, compelling, and customer-centric messaging</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Creates and edits content across channels, including blogs, case studies, sales enablement materials, campaigns, and customer communications</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Leads development of thought leadership content to position Viega as an industry authority and trusted partner</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Owns and manages the content calendar and editorial strategy, aligned to campaigns, segments and business priorities</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Partners with segment, product, and sales teams to develop persona-driven content tailored to target audiences and use cases</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Supports sales enablement through development of presentations, one-pagers, sell sheets, features and benefits, and case studies that drive pipeline and conversion</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Identifies, develops, and executes customer case studies, from story sourcing to final publication</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Collaborates with digital and demand generation teams to optimize content for SEO, engagement, and lead generation</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Defines and tracks content performance metrics (engagement, conversion, pipeline influence) and continuously optimize based on insights</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Maps content to the customer journey, ensuring the right message reaches the right audience at the right time</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Integrates Voice of Customer (VOC) insights and field feedback into content to ensure relevance and impact</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Builds a content repurposing engine to maximize reach and ROI across channels and campaigns</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Ensures content from external sources like external agency partners and freelancers are rooted in quality, consistency, and in alignment with brand standards</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Establishes and maintains content governance, standards, and templates to ensure consistency across the organization</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Acts as a strategic storyteller and educator, elevating Viega’s value proposition and enabling upstream influence in the market</li> <li style="margin:0.0in 0.0in 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">Works cross-functionally across marketing, sales, training, product and other teams to build consistent and relevant content for different customer personas by focus segments and markets</li> </ul> REQUIRED QUALIFICATIONS Knowledge, Skills and Abilities <ul style="margin-top:0.0in;margin-bottom:3.0pt"> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Proficient in the use of common office equipment and software – including, but not limited to: computers, printers, Microsoft Word, Excel, Outlook, Teams, and PowerPoint</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Strong written and verbal communication skills - this includes active listening, professional email and phone etiquette, and the ability to convey information clearly and accurately.</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Effectively builds positive, productive relationships with colleagues, customers, vendors and others, contributing to a productive and welcoming work environment. </li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Fosters a collaborative environment – promoting teamwork, prioritizing responsiveness, sharing of knowledge, and alignment with shared goals and values. </li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Strong interpersonal skills with demonstrated ability to effectively partner with key stakeholders and tactfully exercise influence across the organization </li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Demonstrates careful attention to detail, ensuring accuracy in all aspects of work.</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Works effectively in a fast-paced and sometimes uncertain environment, making sound decisions based on best available information </li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Adept at identifying problems and finding effective solutions – requires critical thinking, creativity and solid facilitation skills.</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Ability to work both independently and in a team environment, effectively collaborating with internal teams and other stakeholders.</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Highly organized to manage multiple tasks, priorities, schedules, and documents effectively.</li> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Takes initiative and proactively addresses needs.</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Strong understanding of content strategy, storytelling frameworks, and brand voice development</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Experience creating content that supports demand generation and sales enablement, not just brand awareness</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Demonstrated ability to develop thought leadership content that builds credibility and industry authority</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Familiarity with SEO best practices and digital content optimization</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Ability to translate customer insights (VOC), segment needs, and market context into relevant, high-impact content</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Strong collaboration skills, with experience working cross-functionally with sales, product, training, and marketing teams</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">High level of curiosity and learning agility, with a demonstrated desire to deeply understand products, markets, and customers</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Strong attention to detail, with a commitment to quality and consistency</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Exceptional writing and editing skills, with the ability to simplify complex technical concepts into clear, compelling narratives</li> </ul> Education, Certification/License & Work Experience <ul style="margin-top:0.0in;margin-bottom:3.0pt"> <li style="margin:0.0in 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Bachelor’s degree in Marketing, Communications, Journalism, or a related field required</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">5-7 years’ professional experience in content marketing, communications, and/or storytelling within B2B, industrial, or technical environments required</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Prior professional experience leveraging AI and modern content tools to enhance productivity and scalability required </li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Prior professional experience managing external agencies, freelancers, and/or content contributors required</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Prior professional experience using data and analytics to measure content performance and drive continuous improvement required</li> <li style="margin:6.0pt 0.0in 3.0pt 0.0px;font-size:10.0pt;font-family:'Times New Roman', serif;color:black;font-weight:bold">Previous experience working in industries with technical or engineered products (plumbing, HVAC, construction, manufacturing, etc.) preferred</li> </ul> Equivalent combinations of education and experience may be considered in lieu of these requirements.Total Rewards Package: Compensation <ul style="list-style-type:disc" type="disc"> <li>Base: $92,000 to $120,000 USD annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.</li> <li>Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company’s performance and their own individual performance.</li> </ul> Benefits <ul style="list-style-type:disc" type="disc"> <li>Medical, Dental, Vision</li> <li>Wellness Program</li> <li>Health Savings Account (HSA) with a company contribution</li> <li>Voluntary Benefits (Life, AD&D, Disability)</li> <li>401(k) retirement plan with a 7.5% company contribution</li> <li>Time Off Programs – 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days</li> </ul> Application Window <ul style="list-style-type:disc" type="disc"> <li>Posting date: 05/01/2026</li> <li>The application deadline for this job is: 07/10/2026</li> </ul> Your contact person: Brad Kerwin #LI-Hybrid

Content Marketing Manager (Broomfield CO, CO, US, 80021) @ Viega GmbH & Co. KG

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