About this role
<p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Hiring Position: Assistant Marketing Manager, Branding & PR</strong></p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Reports to:</strong> Marketing Manager</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>Position Overview:</strong><span style="font-family:pplxSerif, serif"> </span>Goldheart Jewelry is evolving how a heritage brand speaks to a new generation of romantics, achievers and self-gifters. As Assistant Marketing Manager (Branding & PR), you will serve as a key support and strategic partner to the Marketing Manager in driving integrated brand campaigns, campaign rollouts and marketing initiatives across retail and digital touchpoints.</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">This role bridges strategy and execution — translating campaign directions into actionable plans while ensuring flawless delivery across teams. You will lead day to day campaign management, coordinate cross functional stakeholders and oversee campaign execution across content, retail, media, events and digital platforms.</p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif">The ideal candidate is commercially minded, highly organised and able to independently drive campaign workstreams while stepping up as acting lead across selected projects when required.<br><br></p> <p style="margin:0.0cm 0.0cm 8.0pt;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><strong>What you’ll own</strong></p> <p style="margin:0.0cm 0.0cm 6.75pt 18.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Campaign Planning & Development</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Support the Marketing Manager in planning integrated brand campaigns aligned with product launches, seasonal retail moments and key gifting occasions. </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Translate campaign strategies into clear execution plans, timelines and deliverables. </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Contribute ideas to campaign concepts, storytelling angles and customer engagement initiatives. </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Support campaign calendar planning to ensure consistency across channels and customer touchpoints.</span></li> </ul> <p style="margin:0.0cm 0.0cm 6.75pt 18.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Campaign Rollout & Execution</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Lead day to day management and rollout of campaigns across: </span></li> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="circle"> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Retail activations </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Digital and social channels </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">OOH and media placements </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Partnerships and promotional initiatives </span></li> </ul> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Ensure campaigns launch accurately, on schedule and according to brand standards. </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Manage campaign trackers and coordinate deliverables across departments.</span></li> </ul> <p style="margin:0.0cm 0.0cm 6.75pt 18.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Content & Creative Coordination</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Work closely with Content and Creative teams to ensure campaign assets support marketing objectives. </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Guide execution of campaign shoots including timelines, production coordination and asset readiness. </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Ensure campaign storytelling and visual identity remain consistent across all touchpoints. </span></li> </ul> <p style="margin:0.0cm 0.0cm 6.75pt 18.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Brand Experience, Partnerships & PR Activations</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Partner Events Marketing team to translate brand campaigns into experiential activations, launches and brand experiences that bring campaign stories to life. </span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Provide campaign direction and marketing alignment for retail events, media previews and partnership activations, ensuring they reflect the brand’s identity and messaging.</span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Work closely with the Events & PR team to ensure consistent storytelling and visual alignment across campaign-led activations and customer experiences.</span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Identify and develop strategic partnership opportunities with lifestyle brands, creators and cultural platforms that strengthen brand relevance and reach.</span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Support the alignment of brand campaigns with PR storytelling and partnership initiatives to maximise campaign visibility and impact.</span></li> </ul> <p style="margin:0.0cm 0.0cm 6.75pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"> </p> <p style="margin:0.0cm 0.0cm 6.75pt 18.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">A&P and Media Strategy</span></strong></p> <ul style="margin-bottom:6.75pt;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 6.75pt 0.0px;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Support planning and monitoring of Advertising & Promotion budgets. </span></li> <li style="margin:0.0cm 0.0cm 6.75pt 0.0px;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Coordinate implementation of media placements across offline and digital channels. </span></li> <li style="margin:0.0cm 0.0cm 6.75pt 0.0px;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Work with agencies and partners to ensure timely campaign delivery and optimisation.</span></li> </ul> <p style="margin:0.0cm 0.0cm 6.75pt 18.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Cross-Functional Leadership</span></strong></p> <ul style="margin-top:0.0cm;margin-bottom:0.0cm" type="disc"> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Work closely with Creative, Retail Operations, Merchandising and Events to ensure campaign & PR initiatives and brand activations translate into meaningful retail and online experiences.</span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Collaborate with the E-commerce Marketing team to ensure campaign storytelling and assets are aligned across online platforms.</span></li> <li style="color:black;margin-bottom:6.75pt;line-height:15.0pt;background-color:white;margin-top:0.0cm;margin-right:0.0cm;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="border:none windowtext 1.0pt;padding:0.0cm">Align marketing initiatives with product launches, sales priorities and merchandising strategies.</span></li> </ul> <ul style="margin-bottom:6.75pt;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 6.75pt 0.0px;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Mentor and guide junior marketing executives on campaign execution and project management. </span></li> <li style="margin:0.0cm 0.0cm 6.75pt 0.0px;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Step in to lead selected projects independently with oversight from the Marketing Manager.</span></li> </ul> <p style="margin:0.0cm 0.0cm 6.75pt 18.0pt;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><strong><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Performance Tracking & Insights</span></strong></p> <ul style="margin-bottom:6.75pt;margin-top:0.0px"> <li style="margin:0.0cm 0.0cm 6.75pt 0.0px;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Monitor campaign performance across media channels and brand marketing initiatives.</span></li> <li style="margin:0.0cm 0.0cm 6.75pt 0.0px;line-height:15.0pt;background-color:white;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Analyse marketing outcomes and provide insights to optimise future campaigns and A&P investments.</span></li> <li style="margin:0.0cm 0.0cm 8.0pt 0.0px;line-height:115%;font-size:12.0pt;font-family:Aptos, sans-serif"><span style="color:black;border:none windowtext 1.0pt;padding:0.0cm">Support post campaign reviews and contribute insights into future planning. </span></li> </ul>