About this role
<p>Job Purpose </p> <p> </p> <p>This role manages shopper marketing activities and is responsible for the conceptualization of the visual merchandising plans. You are to oversee the set-up of merchandise display by coaching in-store teams. You are also responsible for market research efforts relating to visual merchandising. </p> <p> </p> <p>Visual Merchandising (VM) </p> <div>• Be the key contact person for all local VM matters and work with Singapore Marketing Team to create new ideas and concepts for brand and marketing initiatives </div> <div>• Ensure store and counter displays are updated and changed according to the marketing campaigns </div> <div>• Audit stores’ VM guidelines, ensuring they are adhered to the approved planogram </div> <div>• Develop new props and packaging </div> <div>• Design and develop thematic display environment / seasonal themes for various campaign occasions </div> <div>• Coordinate with vendors on store installation and prepare all artworks for the stores </div> <div>• Communicate and manage VM design and aesthetics approvals in revamp / new counters </div> <div>• Identify and propose necessary display or props to enhance customers’ shopping journey to the stores </div> <div>• Monitor costs and work within yearly budget for VM </div> <div>• Measure effectiveness of change in visual merchandising displays </div> <div>• Conduct research on visual merchandising and shopper trends </div> <div>• Assess competitors’ visual merchandising strategies </div> <div>• Coordinate with various internal departments to set up new store openings </div> <div>• Coordinate with marketing and events team on the planning and set-up of all events on ad-hoc basis </div> <p> </p> <p>Creative Production </p> <div>• Design and produce all in-store point-of-sale materials and graphics </div> <div>• Create and design all marketing collaterals for both print and digital according to the new launch and promotion calendars </div> <div>• Create and design any event-related artworks, such as invitation cards, props, store activities, etc </div> <p> </p> <p>Others </p> <div>• Provide guidance to executives in VM and artwork layouts </div> <div>• Engage in service innovation initiatives to improve processes, internal and external stakeholders’ experience </div> <p> </p> <p>Core Abilities </p> <div>• Able to conceptualise eye-catching product displays, store layouts and designs to promote the store’s products. </div> <div>• Creative, detail-oriented and is effective working within tight deadlines </div> <div>• Able to effectively prioritise multiple assignments and possesses an aesthetic flair</div>