About this role
<h2 class="MsoNoSpacing" style="text-align:justify"><span style="font-size:20.0px"><b>Who We Are</b></span></h2> <p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">As Singapore's first institute for lifelong learning, the Singapore University of Social Sciences (SUSS) champions inclusivity to bring education to all and ensure that they are given equal opportunities to develop to their fullest potential in our diverse learning environment.</span></span></span></p> <p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">We advocate for the same for our people. We believe everyone should have equal opportunities and develop to their fullest potential in their careers.</span></span></span></p> <p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Embark on an exciting lifelong journey with us in making a positive difference in your career and serving our society.</span></span></span></p> <p class="MsoNoSpacing" style="text-align:justify"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">For more information on Singapore University of Social Sciences, please visit </span><a href="http://www.suss.edu.sg" style="color:#0563c1;text-decoration:underline"><span style="color:#000000">www.suss.edu.sg</span></a></span></span></p> <div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:20.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About The Job</b></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">The Head (Brand & Marketing) is responsible for leading the strategic development, positioning and growth of the SUSS brand across all platforms, audiences and touchpoints. </span><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">This role drives integrated brand and marketing strategies that strengthen institutional reputation, deepen audience engagement and support student recruitment, lifelong learning and stakeholder engagement objectives. </span><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">The candidate will lead the University’s brand and marketing efforts across strategy, campaigns, digital marketing, audience insights, content, creative direction and performance marketing. The role requires a strong brand leader who can connect strategy, storytelling, audience behaviour, and market insights into cohesive, impactful campaigns and initiatives. </span><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">The ideal candidate is both strategic and execution-oriented, with strong regional awareness, excellent stakeholder management capabilities and the ability to translate complex insights and data into compelling narratives, recommendations and measurable outcomes.</span></p> <p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:20.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>What You Will Be Doing</b></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong><u>Key Responsibilities</u></strong></span></p> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Brand Strategy & Positioning</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Lead the development and stewardship of the SUSS brand strategy, positioning and identity</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Shape and strengthen the University’s brand presence and differentiation locally and regionally</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Ensure consistency and quality across all brand expressions, campaigns and audience touchpoints</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Develop brand governance frameworks, guidelines and standards across the institution</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Drive brand health tracking, perception studies and market positioning analysis</span></li> </ul> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Integrated Marketing & Campaign Leadership</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Lead integrated marketing strategies and campaigns across multiple audience segments and business priorities</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Oversee campaign development across digital, social, paid media, content, partnerships and other marketing channels</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Ensure campaigns are insight-driven, audience-centric and measurable</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Translate institutional priorities and strategic objectives into effective marketing plans and execution roadmaps</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Drive alignment across marketing, communications, digital and creative functions</span></li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Audience Insights, Data & Storytelling</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Lead the use of audience, campaign and market data to inform strategic decision-making</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Analyse and interpret trends, behaviours and performance metrics to identify opportunities and insights</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Translate complex data into clear visualisations, narratives and recommendations for leadership and stakeholders</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Drive data-informed storytelling approaches that strengthen audience engagement and brand resonance</span></li> </ul> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong> </strong><strong>Regional Positioning & Partnerships</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Strengthen SUSS’s regional visibility and positioning across Southeast Asia and Asia</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Leverage regional market knowledge, networks and partnerships to support brand growth and thought leadership opportunities</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Build and maintain strong relationships with media, agencies, partners and external stakeholders</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Identify opportunities for strategic collaborations and audience expansion</span></li> </ul> <p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Stakeholder Management & Strategic Advisory</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Partner closely with senior leadership, schools and internal stakeholders to align marketing priorities and institutional objectives</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Serve as a strategic advisor on branding, positioning and marketing matters across the University</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Manage complex stakeholder environments and navigate diverse priorities effectively</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Build trusted relationships across teams, functions and leadership levels to drive collaboration and alignment</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Present strategic recommendations, insights and campaign performance clearly and persuasively to senior stakeholders</span></li> </ul> <p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"></H2> </div><div><p><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><strong>Team Leadership & Operational Management</strong></span></p> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Lead and develop the Brand & Marketing team</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Foster a high-performing, collaborative and future-oriented team culture</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Build capabilities in brand strategy, integrated marketing, digital marketing, analytics and storytelling</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Oversee agency management, procurement, budgeting and operational planning</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Ensure effective resource allocation, workflow management and delivery excellence</span></li> </ul> <p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:14.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Requirements</b></H2> </div><div><div> <div> <div> <div dir="auto" tabindex="0"> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Possesses a Degree in Marketing, Communications, Business, or a related discipline, with 10–15 years of relevant experience in brand, marketing, or strategic communications.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Demonstrates proven leadership experience in managing integrated marketing and brand functions, including large-scale campaigns, agency partnerships, and cross-functional teams.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Strong understanding of digital marketing, content strategy, audience engagement, and performance marketing.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Possesses regional experience across Southeast Asia and/or broader Asia, with familiarity in regional audience and media landscapes; established regional media and industry networks will be advantageous.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Demonstrates strong stakeholder management experience within complex, matrixed, or multi-stakeholder environments.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Strong brand strategist with the ability to shape and evolve a differentiated brand identity, translating strategy into clear, actionable, and measurable execution plans.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Demonstrates strong storytelling capabilities across brand, campaigns, content, and leadership communications.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Highly data-literate with the ability to visualise, interpret, and communicate data effectively to support decision-making.</span></li> </ul> </div> </div> <div> </div> </div> </div> <div id="thread-bottom-container"> <div> </div> <div id="thread-bottom"></div> </div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"></H2> </div><div><div> <div dir="auto" tabindex="0"> <ul> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Able to connect market trends, audience insights, institutional priorities, and business objectives into cohesive marketing strategies.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Possesses strong influencing and stakeholder management skills, with the ability to navigate complex environments and engage confidently with senior stakeholders, agencies, media partners, and external organisations.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Collaborative and effective in working across teams, functions, and leadership levels.</span></li> <li style="font-family:arial, helvetica, sans-serif;font-size:10.0pt"><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Brings strong regional awareness of the Southeast Asian and broader Asian landscape.</span></li> <li><span style="font-family:arial, helvetica, sans-serif;font-size:10.0pt">Forward-looking, innovative, and digitally fluent, with a strong interest in emerging marketing and audience engageme</span>nt trends.</li> </ul> </div> </div> <div> </div></div></div></div><h2 class="MsoNoSpacing"><span style="font-size:20.0px"><b>What We Offer</b></span></h2> <p class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career!</span></span></span></p> <p class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Besides that, you will also get:</span></span></span></p> <ul> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Competitive Pay Package</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Hybrid Work Arrangement (Subject to Job Role)</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Medical Benefits</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Flex Benefits</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Family Care Leaves</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Volunteer Service Leaves</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Wellness & Recreation Activities</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Lifelong Learning Opportunities</span></span></span></li> <li class="MsoNoSpacing"><span style="font-size:13.333px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#000000">Career Development Opportunities through Internal Job Postings and Transfers</span></span></span></li> </ul>