About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Job Description</b></H2> </div><div><div> <p>This role plays a key part in driving growth for StarHub’s Consumer Business Group by supporting full-funnel marketing campaigns and data-driven growth initiatives. We are looking for a proactive, agile, and detail-oriented team player to drive day-to-day marketing activities and assist in key campaign launches.Working closely with cross-functional teams and external agencies, you will be help manage end-to-end campaign execution, ensure organizational launch readiness, and run growth experiments to drive new user acquisition and customer retention.</p> </div> <p><strong>Key Responsibilities</strong></p> <ul> <li>Support the execution of full-funnel marketing campaigns and promotional activities across both paid and owned channels.</li> <li>Develop sharp, comprehensive briefs for external agencies to create assets.</li> <li>Manage the asset submission process to media agencies, ensuring all creative variants and copy are delivered accurately and on schedule. </li> <li>Oversee the development of marketing materials and Point-of-Sale Materials (POSM) to ensure message consistency across all digital and retail touchpoints.</li> <li>Assist in analysing customer behavior, market trends, and competitor activities to help identify new growth opportunities.</li> <li>Support and run test-and-learn initiatives across creatives, messaging, offers, and user journeys to boost engagement and conversion rates.</li> <li>Collaborate with cross-functional teams to align marketing activities with upcoming product launches and business priorities.</li> <li>Track and monitor allocated marketing budgets to ensure accurate tracking and efficient resource utilization.</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Qualifications</b></H2> </div><div><ul> <li>Bachelor’s degree or equivalent preferably in Marketing, Business Administration, Communications or related disciplines</li> <li>At least 2-3 years of experience in consumer marketing, integrated marketing or related fields</li> <li>Demonstrates strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable recommendations</li> <li>Good understanding of digital marketing, customer journeys and campaign performance metrics</li> <li>Commercially driven with a proactive mindset and willingness to continuously learn and improve</li> <li>Excellent interpersonal and communication skills for seamless cross-functional collaboration. Must have a strong command of both written and spoken English.</li> <li>Highly organised and able to manage multiple projects in a fast-paced and dynamic environment</li> </ul></div></div></div>