About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>AI Creative Producer</b></H2> </div><div><div> <p><strong>ROLE OVERVIEW</strong></p> </div> <p>The AI Creative Producer is responsible for leading the team’s AI-powered content generation capabilities across image, video, motion, voice, audio, and emerging media. This role sets the creative, technical, and quality standards for AI-generated assets and develops scalable production frameworks that enable brand-safe, commercially effective content at scale. The successful candidate combines strong creative judgment with deep expertise in generative AI, transforming creative intent into repeatable workflows without compromising quality or craft. With a background in design, creative production, or content creation, the AI Creative Producer applies AI technologies to real-world marketing, advertising, and brand communications while championing innovation, evaluating emerging technologies, and driving continuous improvements in quality, efficiency, and creative effectiveness.</p> <div> <p> </p> <p><strong>KEY RESPONSIBILITIES</strong></p> </div> <ul> <li>Lead and own the team's AI generation capability: image, motion, animation, video, voice, and audio</li> <li>Build and maintain the team's prompt library and generation frameworks: the reference system others work from for brand-consistent, campaign-ready AI output</li> <li>Set and uphold the AI output quality standard: evaluate all AI-generated assets against creative, brand, and brief requirements before they enter the production pipeline</li> <li>Generate brand-aligned digital imagery using AI from established and self-authored prompt frameworks</li> <li>Produce animated static variants: image-to-video, product motion, text animation, and background movement for digital ad formats</li> <li>Create motion graphics and short-form video for Meta, Instagram, and display using AI, generating, editing, and compositing to production standard</li> <li>Produce AI voiceover for video assets: voice selection, tone, pacing, and language variants</li> <li>Generate AI music and audio beds matched to campaign creative direction</li> <li>Ensure outputs are platform-ready, visually consistent, and aligned to campaign specifications and brand guidelines</li> <li>Maintain and contribute to the team’s AI prompt library, workflows, style references, and generation standards</li> <li>Stay current on AI tool developments relevant to brand and ad production; evaluate new tools and bring recommendations to the team</li> <li>Guide and upskill the wider production team on AI generation tools and best practices</li> <li>Undertake other duties, responsibilities, and projects as assigned by the supervisor or management, in line with evolving business and operational needs</li> </ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Qualifications</b></H2> </div><div><ul> <li>4-6 years of experience spanning creative or digital design production and AI-assisted content creation; portfolio must show campaign-ready digital ad output, not AI experimentation</li> <li>Strong creative and design foundation: solid grounding in layout, visual composition, and what makes a commercially effective ad</li> <li>Experience producing creatives for sales campaigns, festive campaigns, product launches, and promotional events</li> <li>Experience working in agency, in-house, or commercially driven campaign production environments</li> <li>Solid understanding of digital ad composition, visual storytelling, and motion pacing</li> <li>Experience with AI image generation workflows, including precise prompt writing, visual consistency, and iterative asset creation using tools such as OpenAI, Gemini, Midjourney or equivalent platforms.</li> <li>Working proficiency in AI video and motion generation tools such as Kling, Runway, Veo, Seedance, or similar platforms for short-form digital content production.</li> <li>Experience with AI audio workflows, including music generation, voice selection, pacing, tone, and audio refinement using tools such as ElevenLabs, Suno or equivalent platforms.</li> <li>Able to generate, refine, and assemble campaign-ready creative assets independently</li> <li>Experience maintaining visual consistency and brand alignment across generated assets</li> <li>Strong creative judgment: evaluates AI output against layout, brand, and brief standards, not just technical output quality</li> <li>Understanding of AI tool commercial licensing for brand use</li> </ul> <div> <p><strong><br>REQUIREMENTS</strong></p> </div> <ul> <li>Strong proficiency in Adobe Creative Suite, particularly Photoshop</li> <li>Experience using Adobe Firefly and AI-assisted workflows</li> <li>After Effects or motion graphics knowledge is an advantage</li> <li>Familiarity with ad automation and dynamic creative workflows is an advantage</li> <li>Print collateral production awareness is an advantage</li> </ul></div></div></div>