About this role
<p>We are seeking a Director, Brand Communications to join the Group’s Corporate Office in Hong Kong. This role leads a globally consistent PR and influence strategy that enhances the brand’s desirability, visibility, and cultural relevance, aligned with commercial priorities. It drives impact by orchestrating a network of property-level PR leaders and external agency partners, ensuring cohesive and high-quality brand amplification across markets. </p> <p> </p> <ul> <li>Work for a highly prestigious and renowned hospitality group</li> <li>Global PR initiatives, driving international media visibility and brand impact</li> <li>Exceptional benefits such as comprehensive family medical insurance (including dependents) and pension benefits</li> </ul> <p> </p> <p>Key Accountabilities</p> <ul> <li>Lead the global PR and influence strategy, translating brand positioning and business priorities into clear, consistent narratives across markets.</li> <li>Drive brand visibility and share of voice through strategic media relations, cultivating strong relationships with top-tier journalists and opinion leaders to secure high-impact earned coverage across priority markets.</li> <li>Lead brand storytelling by shaping compelling, differentiated brand narratives and ensure consistency of messaging, tone, and storytelling across all channels.</li> <li>Oversee content and channel Integration across PR, social, and influencer channels, ensuring alignment with brand campaigns and commercial objectives.</li> <li>Set global social media strategy across key platforms, driving audience growth and engagement through curated, high-quality content, while establishing clear governance, guidelines, and a consistent tone of voice across all properties.</li> <li>Lead influencer and creator strategy to amplify brand equity and engagement.</li> <li>Lead global PR network and agencies, provide functional leadership to property PR teams and manage a best-in-class agency ecosystem, ensuring alignment, consistency, and high performance globally.</li> <li>Measure Performance & Optimise Impact by define KPIs, track performance, and generate insights to continuously improve PR, social, and influencer effectiveness and ROI.</li> </ul> <p> </p> <p>General Requirements</p> <ul> <li>Extensive PR expertise with 10–15 years’ experience in communications, social media, or related fields, ideally within luxury or premium brands </li> <li>Strong global network across media and influencer ecosystems</li> <li>Proven leadership in managing multi-market strategies, teams, and complex stakeholder environments</li> <li>Strategic and commercially minded, with exceptional storytelling and brand instinct</li> <li>Influential communicator able to align diverse stakeholders across regions and functions</li> <li>Strong people leader who elevates team capability, consistency, and performance</li> <li>Fluent in English, additional languages would be a plus</li> </ul> <p> </p> <p>We are delighted to receive your CV for further consideration. </p><style type="text/css">.responsive { width: 100%; max-width: 550px; height: auto; } </style> <p style="text-align:center"> </p> <p style="text-align:center"><img class="responsive" src="https://performancemanager10.successfactors.com/doc/custom/hshmanagemD/HSH_HO_benefits_Grade_A-D.gif"></p> <p style="text-align:center"> </p>