About this role
<p><span style="font-size:11.0pt"><span style="font-family:Calibri, sans-serif">Title: <strong>Digital Communications Specialist</strong> <br>Company: <strong>Peoples Gas System</strong><br>State and City: <strong>Florida</strong> - <strong>Tampa</strong><br>Shift: <strong>8 Hr. X 5 Days | Onsite 4 days and 1 day remote</strong></span></span></p> <p> </p><p><strong>Tell Stories That Connect People, Brands, and Communities</strong></p> <p>Are you a creative storyteller who thrives at the intersection of <strong>content, design, and data</strong>? As a <strong>Digital Communications Specialist</strong>, you’ll help shape how Peoples Gas shows up online—building meaningful connections through <strong>social media, digital content, and visual storytelling</strong>.</p> <p> </p> <p>This is an exciting opportunity to combine <strong>creativity + analytics + AI tools</strong> to grow a trusted, modern brand in the energy industry.</p> <p><strong> </strong></p> <p><strong>What You’ll Do</strong></p> <p>You’ll create and manage digital experiences that engage audiences and support business goals.</p> <p> </p> <p><strong>Content Strategy & Social Media</strong></p> <ul type="disc"> <li>Help develop and execute a <strong>digital content and social media strategy</strong> aligned with business goals</li> <li>Manage a monthly <strong>content calendar</strong> across platforms like LinkedIn, Facebook, Instagram, and YouTube</li> </ul> <p> </p> <p><strong>Creative Design & Storytelling</strong></p> <ul type="disc"> <li>Design <strong>graphics, visuals, and digital assets</strong> for campaigns, social media, and internal communications</li> <li>Ensure all content aligns with brand voice, tone, and visual standards</li> </ul> <p> </p> <p><strong>Community Engagement & Brand Reputation</strong></p> <ul type="disc"> <li>Monitor and respond to <strong>comments, reviews, and messages</strong> to build trust and protect brand reputation</li> <li>Support proactive engagement strategies that strengthen customer connections</li> </ul> <p><strong> </strong></p> <p><strong>Analytics & Optimization</strong></p> <ul type="disc"> <li>Track and analyze <strong>digital performance metrics</strong> using tools like Google Analytics and platform insights</li> <li>Turn data into recommendations that improve engagement and performance</li> </ul> <p><strong> </strong></p> <p><strong>Website & SEO Optimization</strong></p> <ul type="disc"> <li>Support website updates, landing pages, and blog content improvements</li> <li>Optimize content for <strong>SEO, GEO, and AI-driven search</strong> to improve visibility</li> </ul> <p><strong> </strong></p> <p><strong>AI & Innovation</strong></p> <ul type="disc"> <li>Use AI tools to enhance <strong>content creation, personalization, and performance insights</strong></li> <li>Stay ahead of emerging digital trends and technologies</li> </ul> <p> </p> <p><strong>What Success Looks Like</strong></p> <ul type="disc"> <li>Strong engagement across social and digital channels</li> <li>Consistent, high‑quality content aligned to brand standards</li> <li>Clear insights that improve performance and strategy</li> <li>Growing brand visibility and credibility</li> </ul> <p> </p> <p><strong>What We’re Looking For</strong></p> <p><strong>Required Qualifications</strong></p> <ul type="disc"> <li>Bachelor’s degree in <strong>Marketing, Communications, Digital Media, Graphic Design</strong>, or related field</li> <li><strong>3+ years of experience</strong> in social media management, digital content creation, and graphic design</li> <li>Strong skills in <strong>Adobe Creative Suite, Canva, or similar tools</strong></li> <li>Experience managing social media platforms and content calendars</li> <li>Knowledge of <strong>SEO, content strategy, and digital marketing best practices</strong></li> </ul> <p> </p> <p><strong>Preferred Qualifications</strong></p> <ul type="disc"> <li>Certifications in <strong>digital marketing, SEO, social media, or analytics tools</strong></li> <li>Experience with <strong>AI‑powered content tools or prompt engineering</strong></li> <li>Knowledge of <strong>online reputation management</strong></li> </ul> <p> </p> <p><strong>Skills That Will Help You Thrive</strong></p> <ul type="disc"> <li>Visual storytelling & graphic design</li> <li>Social media strategy & content marketing</li> <li>Data analysis & performance optimization</li> <li>SEO and digital discoverability</li> <li>Communication & collaboration</li> <li>Creativity with a data‑driven mindset</li> </ul> <p> </p> <p><strong>What to Expect</strong></p> <ul type="disc"> <li>Fast‑paced, collaborative environment</li> <li>Opportunities to experiment with <strong>new tools and technologies (including AI)</strong></li> <li>Occasional after‑hours support for campaigns, events, or issue response</li> </ul> <p> </p> <p><strong>Why Join Peoples Gas?</strong></p> <ul type="disc"> <li>Be part of a team shaping a <strong>modern, digital-first brand presence</strong></li> <li>Use your creativity to make a real impact on <strong>community engagement and trust</strong></li> <li>Work at the forefront of <strong>AI‑enabled marketing and communications</strong></li> <li>Grow your career in a stable, evolving energy organization</li> </ul> <p> </p> <p><strong>Ready to Apply?</strong></p> <p>If you’re passionate about digital storytelling, creative design, and using data to drive engagement—we’d love to hear from you.</p> <p>Apply today and help bring the Peoples Gas story to life.</p> <p> </p><p> </p> <p> </p> <p> </p>