About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Job Summary</b></h2> </div><div><ul> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Work with the Communications to plan and schedule posts, pulling information from various sources on campus to create posts for varied audiences.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Strengthen and protect LASER’s brand and image online. Ensure all LASER social media pages and posts maintain brand standards. </b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Timely respond in the voice of LASER to questions and/or comments on posts.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Work with the Communication Team to develop social media content based on LASER news stories and other events within the university.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Timely engage with network members as need arises and also when questions are posted and sent to LASER website and social media accounts.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Take direction from other LASER staff members on social media components of integrated marketing projects.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Experiment with alternative ways to leverage social media activities.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Consistently monitor activity on all LASER social media presences and elevate PR concerns to leadership.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Analyze social media metrics to report and make recommendations on upcoming posts and engage with the audience.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Review calendar of events throughout LASER to schedule posts accordingly.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Research peer and other institutions to review what others are doing through social media to enhance knowledge generation and sharing while allowing for inclusivity.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-19743154-7fff-6f18-a1cc-1451730628c1">Monitor trends and applications in social media tools, and appropriately apply that knowledge to increase use of social media at LASER.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-93f33fc5-7fff-e9b1-7204-849f2512f888">Administrative duties as assigned.</b></p> </li> </ul> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Education</b></h2> </div><div></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Experience</b></h2> </div><div><ul> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Experience in content creation for social media platforms - especially Instagram, Twitter, Facebook and LinkedIn.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Experience with current social media platforms and ability to professionally customize messages for various audiences.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Ability to work with social media monitoring software (Hootsuite, UberVu, TweetDeck).</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Self-starter with demonstrated experience working on multiple projects; learning from supervisors and collaboration with the entire communications team.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Skilled in digital photography for creating visual posts on social media profiles is helpful.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Ability to write/edit posts in a clear and concise manner when reposting existing university stories in shortened online format.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Ability to create short summaries while posting information on social media.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Strong organizational skills, managing processes under deadlines.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Team player with ability to work collaboratively with office colleagues.</b></p> </li> <li dir="ltr"> <p dir="ltr"><b id="docs-internal-guid-2d0b2ea6-7fff-5676-5064-fb429df60e09">Ability to undertake/execute any other related duties assigned. </b></p> </li> </ul> </div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>FLSA Status</b></h2> </div><div>Non-Exempt</div></div></div>