About this role
<p><strong>Lead media, culture and growth for iconic Lion brands, shaping media, social and influencer activity across a dynamic portfolio.</strong></p> <p> </p> <p><strong> </strong>At Lion, we're building brands that people love. As consumer behaviours continue to evolve, we're looking for a Media Manager to help shape how our brands show up across media, culture and digital channels.</p> <p>This is an exciting opportunity to lead media planning and execution across a portfolio of iconic brands while staying connected to channel evolution, emerging trends, creator platforms, social behaviours and new ways of reaching consumers.</p> <p>Working closely with Brand teams, agency partners and key stakeholders, you'll play a critical role in ensuring our media investment delivers impact while helping our brands reach audiences, earn attention and remain relevant in a rapidly changing landscape.</p> <p>You’ll also act as a key operational partner to the Digital & Media Director, helping lift media, social and communications capability across the Marketing team.</p> <p> </p> <p><strong>What you'll be doing</strong></p> <ul type="disc"> <li>Lead annual media planning and channel strategy across a portfolio of brands.</li> <li>Partner with Brand Managers to develop effective campaigns and communications plans.</li> <li>Manage media agency and platform relationships to maximise performance.</li> <li>Oversee media investment, effectiveness, delivery to improve brand and commercial outcomes.</li> <li>Understand culture, audiences and trends bringing insights into brand planning.</li> <li>Drive social and influencer thinking as part of broader communications strategies.</li> <li>Lead and develop a team of two Digital Experience Managers.</li> <li>Champion innovation, experimentation and continuous improvement across media and communications.</li> </ul> <p> </p> <p><strong>What we're looking for</strong></p> <ul type="disc"> <li>Significant experience within a media agency or similar environment.</li> <li>Strong understanding of media planning, channel strategy and media effectiveness.</li> <li>Experience managing agency partnerships and complex stakeholder relationships.</li> <li>Deep understanding of social media, creator ecosystems and evolving consumer behaviours.</li> <li>Commercial mindset with experience managing sizeable media investments.</li> <li>Ability to balance strategic thinking with operational excellence.</li> <li>Leadership experience and a collaborative approach to working across teams.</li> </ul> <p> </p> <p><strong>Why Lion?</strong></p> <p>At Lion, you'll have the opportunity to work on some of Australasia's most loved brands, including Speight's, Steinlager, Panhead, Hyoketsu and Mac's. You'll join a business that encourages curiosity, bold thinking and continuous learning while giving you the opportunity to influence how our brands connect with consumers today and into the future.</p> <p>If you're passionate about media, culture, social trends and creating meaningful brand growth, we'd love to hear from you.</p>