About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:14.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Responsibilities</b></H2> </div><div><div> <table cellspacing="0" cellpadding="0" align="left"> <tbody> <tr> <td style="padding:0.0in 9.0pt 0.0in 9.0pt" align="left" valign="top"> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"> </p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">1. Manage online platforms including TikTok, RED, Meituan and WeChat Channels, develop promotion plans, increase brand awareness and generate sales leads.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">2. Plan and produce promotional materials such as posters, short videos, brochures and brand merchandise, ensuring consistent content quality and brand tone.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">3. Manage and review the brand VI system, standardize visual guidelines, and maintain brand image.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">4. Plan and execute consumer promotions, coordinate with channel partners and ensure implementation.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">5. Oversee offline events, industry conferences and exhibitions, responsible for planning, execution and full-process follow-up to ensure event effectiveness.</span></p> </td> </tr> </tbody> </table> </div> <p> </p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:14.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Qualifications</b></H2> </div><div><div> <table cellspacing="0" cellpadding="0" align="left"> <tbody> <tr> <td style="padding:0.0in 9.0pt 0.0in 9.0pt" align="left" valign="top"> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">1. College degree or above, major in Marketing or related is preferred.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">2. 1+ year of relevant working experience in Branding / Marketing; experience in consumer-facing industry is a plus.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">3. Familiar with new media operation and promotion, proficient in TikTok, RED, WeChat Channels and other platforms.</span></p> <p style="margin:0.0in;font-size:12.0pt;font-family:Calibri, sans-serif"><span style="font-size:10.0pt">4. Excellent communication and coordination skills, able to effectively liaise with internal teams and channel partners.</span></p> </td> </tr> </tbody> </table> </div> <p> </p></div></div></div>