<img src="https://rmkcdn.successfactors.com/5858ab09/aad2b740-339c-42fe-8d5e-e.png" style="width:324.0px;height:84.0px"> Position Summary: The Senior Analyst, Customer Relationship Management (CRM) Planning and Merchandising plays a key role within the CRM Data & Audiences team, helping drive revenue through customer-centric marketing, audience-led decision making, and strategic merchandising initiatives. This role translates business priorities, customer insights, demand signals, and performance data into coordinated marketing plans across owned channels while partnering closely with Revenue Management, CRM, Loyalty, Analytics, Paid Media, and Creative teams. The Senior Analyst supports JetBlue’s evolution toward an audience-led merchandising model, leveraging customer segmentation, demand conditions, and performance insights to guide marketing decisions and optimize business outcomes. The ideal candidate combines analytical thinking, commercial acumen, and strong cross-functional collaboration skills to drive revenue growth, improve marketing efficiency, and enhance customer relevance while embodying JetBlue’s values of Safety, Caring, Integrity, Passion and Fun. Essential Responsibilities: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Own and help evolve the weekly and seasonal merchandising and promotion planning process across owned marketing channels.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Partner with Revenue Management to identify demand opportunities, inventory priorities, and commercial objectives, translating them into actionable marketing plans.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Develop audience-led merchandising strategies by applying customer segment insights, demand signals, and performance data to marketing planning and execution.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Support the development and execution of tentpole sales events and key commercial initiatives throughout the year.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Identify opportunities to enhance customer value through loyalty benefits, ancillary products, travel experiences, flexibility offerings, and other differentiated value propositions.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Recommend audience targeting, prioritization, and suppression strategies to maximize marketing efficiency and customer relevance.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Partner with CRM, Analytics, Loyalty, and Paid Media teams to operationalize customer segmentation frameworks and audience strategies.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Leverage customer behavior, lifecycle stage, demand signals, and historical performance data to inform audience recommendations and marketing pressure decisions.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Serve as a key liaison across Revenue Management, CRM, Loyalty, Paid Media, Creative, and Marketing Analytics teams to align audience, offer, and channel strategies.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Coordinate cross-functional planning and execution activities, ensuring marketing initiatives are delivered accurately, effectively, and on schedule.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Support business reviews and planning discussions by providing performance insights, audience recommendations, and stakeholder accountability against established timelines.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Monitor and evaluate the performance of merchandising, promotional, and audience-led initiatives, measuring engagement, revenue contribution, and offer effectiveness.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Contribute to test-and-learn frameworks, incrementality measurement efforts, and performance optimization initiatives, translating insights into future planning recommendations.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Establish and maintain scalable planning processes, documentation, workflows, calendars, operating routines, and best practices for the CRM Data & Audiences organization.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Improve visibility into audience strategy, marketing priorities, and performance outcomes while supporting continuous improvement efforts across planning, execution, and measurement activities; perform other duties as assigned.</li> <li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Other duties as assigned.</li> </ul> Minimum Experience and Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Bachelor's degree in Marketing, Business, Economics, Analytics, or in a relevant field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Three (3) years of experience in marketing strategy, CRM, promotions, merchandising, loyalty, revenue management, e-commerce, travel, hospitality, or related disciplines. </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience working in highly cross-functional environments and coordinating initiatives across multiple stakeholder groups, with strong project management and organizational skills and the ability to manage multiple priorities simultaneously. </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Strong analytical and problem-solving skills, with the ability to leverage customer insights, performance data, and business context to develop business recommendations and inform marketing decisions. </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Effective written, verbal, and presentation skills, with the ability to collaborate effectively across teams, take initiative, and work independently. </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">High attention to detail and commitment to operational excellence</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Available for occasional overnight travel (10%).</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Able to work flexible hours and be available for emergency response on short notice.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must pass a pre-employment drug test.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must be legally eligible to work in the country in which the position is located.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Authorization to work in the US is required, this position is not eligible for visa sponsorship</li> </ul> Preferred Experience and Qualifications: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience in the airline, travel, hospitality, loyalty, retail merchandising, or e-commerce industries.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience with customer segmentation, audience strategy, or lifecycle marketing.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Familiarity with CRM platforms and customer engagement strategies.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience partnering with Revenue Management, Pricing, Commercial Strategy, or similar business functions.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Exposure to marketing experimentation, incrementality measurement, and test-and-learn methodologies.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Familiarity with marketing analytics and performance reporting.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Experience working with customer data and audience management platforms.</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Understanding of demand-driven marketing and audience prioritization concepts.</li> </ul> Crewmember Expectations: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Regular attendance and punctuality </li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Potential need to work flexible hours and be available to respond on short-notice</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Able to maintain a professional appearance</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Identify safety and security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))</li> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.</li> </ul> Equipment: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Computer and other office equipment</li> </ul> Work Environment: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Traditional Office Environment</li> </ul> Physical Effort: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)</li> </ul> Compensation: <ul style="margin-bottom:0.0in;margin-top:0.0px"> <li style="margin:0.0in 0.0in 0.0in 4.8px;font-size:12.0pt;font-family:'Times New Roman', serif">The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.</li> </ul>

Senior Analyst CRM Planning & Merch (Long Island City, NY, US, 11101) @ JetBlue Airways Corporation

About this role

Ready to apply?