About this role
<div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About our group:</b></H2> </div><div><p><span style="font-size:11.0pt"><span><span style="font-family:'Calibri', sans-serif"><p>The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals. <br>The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with finance, and other marketing teams to ensure alignment across the channel ecosystem.</p></span></span></span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About the role - you will:</b></H2> </div><div><p><span style="font-size:11.0pt"><span><span style="font-family:'Calibri', sans-serif"><p>The Director, Channel Marketing is responsible for defining and executing the China go-to-market marketing strategy across distribution, channel partners, and priority segments. <br>The role serves as the key owner for China marketing strategy, translating global priorities and integrating local understanding, into locally relevant, commercially effective programs while partnering closely with Product, PR/ Social and Regional Marketing leadership.</p> <p><strong>Key Responsibilities</strong><br><strong>1. Channel Marketing Strategy</strong><br>• Own the China marketing strategy aligned to global distribution and business marketing priorities.<br>• Build China-specific plans based on local market dynamics, segments, and routes to market.<br>• Define clear marketing priorities by segment, portfolio, and partner type (e.g., enterprise, systems, surveillance, commercial NAS and emerging ecosystems).<br>• Plan our marketing development funds and other marketing investments in China.<br><strong>2. Distribution & Channel Marketing Execution</strong><br>• Lead distribution-first marketing execution in China to accelerate portfolio breadth, and partner engagement.<br>• Design and execute channel marketing programs including incentives, promotions, campaigns, and enablement aligned to agreed KPIs.<br>• Partner with functional leaders to ensure marketing investments are outcome-based (ROAS, ROPS, revenue impact).<br>• Own distributor and key partner marketing plans, cadence, and performance reviews.<br><strong>3. Partner Marketing & Ecosystem Development</strong><br>• Develop and scale Seagate Partner Program and other marketing programs that increase preference, capability, and loyalty among key distributors, SIs, and ecosystem partners.<br>• Collaborate with WW Partner Marketing Team to localize global programs and ensure consistency with role-based partner models.<br>• Drive joint marketing initiatives, co-investment planning, and partner enablement across priority partners.<br><strong>4. Portfolio, Campaigns & Go to Market Activation</strong><br>• Lead China GTM activation for new product launches, portfolio plays, and strategic initiatives.<br>• Ensure strong alignment between product positioning, messaging, and local campaign execution.<br>• Coordinate with Product Marketing, Corporate Marketing, and regional teams to execute integrated campaigns across digital, events, and partner channels.<br>• Ensure partners are enabled with the right content, messaging, and tools.<br><strong>5. Performance Management & Investment Governance</strong><br>• Own China marketing planning, budgeting, and investment allocation.<br>• Establish clear success metrics (e.g., revenue impact, pipeline, portfolio mix, partner engagement).<br>• Review program performance, identify gaps, and pivot investments based on data and business outcomes.<br>• Ensure marketing execution is disciplined, scalable, and aligned with global governance principles.<br><strong>6. Team Leadership & Cross Functional Influence</strong><br>• Build and lead a high-performing Channel Marketing team <br>• Provide coaching, role clarity, and performance management aligned to the global Distribution Marketing operating model.<br>• Partner closely with China leadership, Corporate Marketing, Product, Pricing, and Ops teams to drive alignment and execution.<br>• Represent China marketing at executive, regional, and global forums.</p></span></span></span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>About you:</b></H2> </div><div><p><span style="font-size:11.0pt"><span><span style="font-family:'Calibri', sans-serif"><p>• Deep understanding of China market dynamics, distribution models, and partner ecosystems.<br>• Demonstrated ability to influence cross functional teams in a matrixed, global organization.<br>• Excellent communication skills in English and Mandarin.</p></span></span></span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Your experience includes:</b></H2> </div><div><p><span style="font-size:11.0pt"><span><span style="font-family:'Calibri', sans-serif"><p>• 15+ years of marketing experience in B2B, technology, distribution, or channel-driven environments.<br>• Proven leadership experience across enterprise marketing, channel marketing, and partner ecosystems.<br>• Strong commercial mindset with experience managing marketing investments tied to revenue outcomes.</p> <p><strong>Preferred Qualifications</strong><br>• Experience in storage, infrastructure, systems, or enterprise technology markets.<br>• Background working with global portfolio strategies translated into local execution.<br>• Experience operating at Director level with exposure to executive stakeholders.</p></span></span></span></p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><H2 style="font-size:1.0em;margin:0.0px"><b>Location:</b></H2> </div><div><p><p>China (Beijing / Shanghai/ Shenzhen)</p></p> <p> </p> <p><b>Location</b>: Beijing, China, Shanghai, China, Shenzhen, China<br> <b>Travel</b>: Up to 25%</p></div></div></div>